on March 4, huawei terminal chairman yu in Barcelona MWC conference phone charge of market trend, for apple, samsung, millet, lenovo and other competitor review, one by one and said huawei in the next three to five years will be the mobile phone market leader. Yu in MWC conference reiterated his previous point of view, “in the future, will be our main opponents western companies, rather than Chinese companies. Three to five years after the majority of China’s smartphone manufacturers will disappear, we will become the market leader “. And few companies can with huawei on r&d investment. Talk about competitors and their products, he said: “samsung (Galaxy S6) haven’t got much competition. Samsung’s brand influence is bigger, but our products is better. As time goes on, you will see the change.” “Lenovo focus too much on marketing and sales, but ignores the technology and innovation”. Mention of millet and its beautiful MIUI user interface, he said millet good at little techniques and products, “many handset makers looks very successful, but they will soon disappear. In the long run, I think they are unable to survive.”
yes, you have no wrong, put a burst of huawei more than “big mouth” came out again, and cao cao in Barcelona MWC 2015 meeting to go to school, here comes a about hero. To conceive of huawei terminal consumption BG within the next three to five years from yu, include the pomp of the four seas. But look down and review by the rival huawei is huawei to conquer the mountain; Big mouth comments on fire, it is lacking of huawei; And pride of place in mouth, huawei is not a world-beater.
a, huawei’s hand comes from?
more big mouth of heroism and confidence, led by huawei stems from its strong consumer BG in 2014. According to the company own bask in a 2014 report, we can see that: in 2014, BG’s profitability for huawei consumers continue to rise, and exceeded annual contribution to profit target, the sales revenue is expected to more than $11.8 billion, an increase of about 30%, in shipments, in 2014 for smartphone shipments will be more than 75 million units, year-on-year growth is greater than 40%, which is used for sniper millet Internet brand huawei honor smartphone contributed more than 20 million units in 2014 sales. In the aspect of brand value. Huawei is the first time as the first mainland listed companies for Interbrand Top 100 ranked 94th, the brand value of $4.3 billion. In 2014, huawei, more important is its with huawei Mate7 managed to get into the 3000 yuan of above this for domestic high-end market, and present a one machine is hard to find.
2, huawei’s foot shortage?
apparently, huawei terminal consumption BG’s achievements in 2014 gave huawei and yu great confidence, also give the huawei opine, encouraging the text style, but the hand foot shortage after all, still have to look at huawei this review by several market performance in 2014. According to market-research firm global smartphone shipments in 2014 released by the Trend Force ranking data. We can see the top ten respectively + MOTOROLA, LG, samsung, apple, lenovo, cool, SONY, zte, huawei, millet and TCL.
and we can see from the list of huawei review by the company in addition to the millet, market share both in the front row, and lead? Which have been bad-mouthing samsung market share is 28%; Lenovo (including MOTOROLA) after market share of 7.9%, millet market share of 5.2%, while huawei’s own market share of 5.9%. But huawei’s own market share is not reached in early 2014 was not his goal set by huawei, big mouth in MWC2013 said in the conference, in 2014, huawei’s goal is to achieve market share is 8% 10%, is expected to be sold more than 8000 machines. But in combination with huawei announced his report card, and the list view, huawei is still the goal gap is huge. Revolution has not yet been successful, comrades still need diligently.
three, huawei is huawei lacking reviews by
more than huawei’s mouth in a non convention about hero reviews, it seems to me more huawei lacking right now.
Influence on brand
mouth first comments on the samsung that “samsung Galaxy (S6) haven’t got much competition. Samsung’s brand influence is bigger, but our products is better. As time goes on, you will see the change.”
huawei mouth that samsung is on brand advantage, but the brand is competitive, brand means for a company:
the company’s products and services in the financial aspects of the outstanding performance;
brand major influence on consumer choice;
brand in the premium or locking strong control of the company’s revenues.
we use huawei Interbrand pride of the Top 100 to do a contrast, samsung is impressively in the column in the list, and ranks seventh, 87, ahead of huawei and its brand value is more than $450, but also the 10 times the magnitude of huawei. And this kind of brand value is what huawei does not have now, huawei is an urgent need. So we see huawei in order to promote the brand influence, since 2012, huawei mobile phones within the global category start a series of brand marketing activities, including sponsorship Spanish football league, the world’s top league and countries such as Russia’s football team, at the same time as AC milan, dodd, Arsenal, ajax, and other partners in the global top clubs.
when it comes to S6 this product, yu said the judgment is based on the previously leaked some information, but after the S6 release, we see that the trough point of samsung S6 is greatly reduced, the product highlights, innovation is exclusive, media for its evaluation are all positive in the majority. And S6 has not yet been market tested mouth won’t come to the conclusion that not much competitive and whether is in order?
and huawei’s products better? But where? All win? From many evaluation results, the product is still not perfect, so a better theory is moved slightly, and the success of huawei Mate7, whether it is necessary or an explosion accident, personally, I think you also need to view its successor in 2015 before they can come to the conclusion.
2. The marketing and sales
with samsung, lenovo, is in the big fire is lenovo said: “lenovo focus too much on marketing and sales, but ignores the technology and innovation”.
however, marketing and sales for the success of a product is obviously important, but huawei is failing on marketing. Its mouth is huawei marketing and pr department of a headache, the latest film is released in millet Note: after continuous such as “recently saw some company started to use 2 k resolution screen, I want to tell you, for under 6 inches, the human eye is almost impossible to distinguish between 1080 p and 2 k, and 2 k screen mobile phone power consumption is very big, the battery life is very weak, the recent trial MX4 Pro and Note4, poor battery life, experience is very poor! See millet Note 3000 mah battery only 5.7 inch screen 2 k, I want to tell you, this battery life has reached very bad!” Results by millet marketing, huawei steal meters and costly, embarrassed.
and return to his talk on lenovo’s innovation, personally think that is the lack of a common style of speech.
lenovo chairman liu chuanzhi thinks “although lenovo although slightly lack on technological innovation, but lenovo has an advantage in terms of business innovation, especially in the aspect of management innovation. And that for the general understanding of the innovation is technology innovation, product innovation. In the present, some people think that innovation is the Internet technology and product innovation. This is the narrow sense of innovation, innovation can be conducted in all walks of life, and not limited to technology, product innovation, and management, business model innovation, the former is based on the technology, which is based on business intelligence. Based on business innovation is a long-distance running, similar to the marathon, the latter is the path to lenovo’s innovation.”
even if liu chuanzhi, modesty is lenovo is really such as yu says, only focus on marketing and sales, and ignores the technology and innovation? Obviously not, lenovo Yoga is a typical representative of its innovation, as a famous flange of lenovo, in 2014 after harvest for MOTOROLA, its scientific innovation ability to the next level.
3. Tips and small product
with samsung and lenovo, big mouth and attention to the millet, mention of millet and its beautiful MIUI user interface, he said millet good at little techniques and products, “many handset makers looks very successful, but they will soon disappear. In the long run, I think they are unable to survive.”
however, millet with tip of beautiful MIUI, improved ease of use, of beautiful MIUI for android users almost is the best android ROM experience, let millet beautiful MIUI users a high viscosity. And in contrast, huawei EMUI ROM, user evaluation is not high, poor usability. By EMUI 3.0 only slightly better, but there are still many slots.
and on small products, big mouth are probably hand ring, such as millet, millet, millet, charger and so on. But we can see, such as millet hand ring, headphones, charger is rapidly expanding, and in contrast, huawei, in this market is also want to share a cup, but the effect is not beautiful, according to Xu Qinsong introduction, the first generation of smart bracelet TalkBand B1 since release around the sales of 500000 units, and its sales have millet bracelet millions. Wearable device as the next wave of hot spots, millet, huawei contrast on these small products are lagging.
as for millet could survive in the future, millet despite the crisis, but a nation of millet, the initial completion of the ecological layout and millet $45 billion valuation has given more than big one answer.
big pride, huawei is not a world-beater
after big mouth in the comments on the opponent, of course not forget to praise their own, think “the future, will be our main opponents western companies, rather than Chinese companies. Three to five years after the majority of China’s smartphone manufacturers will disappear, we will become the market leader “. And few companies can with huawei on r&d investment. Huawei products natural is better than competitors. But if I do, the next three to five years, huawei rival both western companies, more Chinese companies. From the point of the current market share, huawei is not dominant, see the trend in everyone and press forward, beyond it again?
but with research and development, huawei launched into hard indeed, every year a surge in r&d and how huawei staff struggle, let huawei grow rapidly. But these comments by huawei company, in this area is low? The development is not an advantage? Obviously not, including samsung, for example, we can see the samsung total r&d spending reached $13.4 billion in 2014, won the first prize of r&d investment in the IT industry. And huawei its inputs, by contrast, can only say that dwarfed.
huawei terminal consumption BG in 2014 made significant results, and a foothold in the high-end, this is China and yu to reward. Sets up the goal, a direction is leaders should do, but also should be a person first. Reveal their excellent enterprises, setting up enterprise honor for employees and leaders should do, but I don’t think it should be based on commenting on and the contempt of the competitors. Real excellent enterprise, excellent products, is not to need to use contrast to reveal themselves. More than huawei’s mouth is huawei engineers an outlier of the culture of silence, but too conspicuous and along with the gender of the other, whether is closed before the science of uniting the old? In the face of more intense competition, 2015 huawei wants to achieve shipments of 90 million to 100 million, mouth is not alone, need more effort to huawei. Mouth won may have a great, but the actual is ruan. 2015 huawei, we wait and see!
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