Latex Mattress Topper Plus A Futon Cover | Great Combo

A futon cover is a protective cover for your futon and decorative addition to your home. Futons are re-emerging in popularity due to their convenience and the wide selection of styles, materials, and colors of futon covers. A futon cover is both a protective barrier for your futon mattress and an opportunity to express your aesthetic.

Futons have grown up

Futons have changed since they were brought from Japan to the United States during the 1980s. They used to be an inexpensive fad for college students or for those just starting out. Futons are now featured in decorating magazines and used in upscale homes, they walk hand in hand with the classy latex mattresses and beds. This is partially due to the more sophisticated and higher quality futons and futon frames. Futon mattresses are now made with higher quality craftsmanship and advanced technology. The surge in popularity is also based on a variety of high-quality futon cover colors and styles.

the new material used in the futon mattresses

Futons are being used as beds. However, they also serve a dual purpose of a stylish living room couch that can that easily convert into a guest bed. Futons can function as a seating area in a spare bedroom or home office. Then when an overnight guest arrives, they can be easily pulled out into a bed. The ability to fold out the futon when needed is a great space saver for small rooms.

Protecting Your Futon

futon coverWhether your futon is being used as a bed, a couch or both, it needs to be protected. A futon cover will sustain the life of your futon for many years. Futons are made of absorbent materials such as cotton and foam. Most futon mattress damage is due to liquids directly on the mattress. Futon mattress covers to protect the futon from exposure to moisture and liquids. A futon cover also protects the mattress from dirt and rips or tears in the futon mattress.

Affordable Cost

You can spend good money for your every night latex mattress topper. But if you’re looking for an affordable way to preserve your futon, futon covers are not expensive. The price ranges from $20 to $300 depending on the type of cover and size. The wide selection will ensure that you find a cover that suites your personal preference and is within your budget.

Easy to Remove and Clean

clean the futon coverFuton covers are very easy to put on and take off. Most have a zipper around the cover for a secure fit around the mattress and simple removal Button closures are also available but they are not as secure. If there is a spill on the futon, the cover can be removed in minutes to be washed. Most futon covers are machine or hand washable. Easy cleaning is a great advantage for families with children or pets.

Accommodates to Decor

Using a futon as a couch in the home is very convenient because it easily converts into a bed for a guest. The wide range of frame colors and styles will suit the most home decor. If you are using your futon as a couch, the easy replacement of the futon cover with a different color or material can change the appearance of the living room.  Instead of spending a lot of money on a new couch, you can simply replace the futon cover. This is very convenient when you become tired of the color or want to coordinate the futon with a new living room decor. Another advantage is that over time covers wear out and can be easily replaced.

Futon Cover Materials

Futon cover materials come in a wide variety including leather, faux leather, faux suede, vinyl, denim, silk, and most fabrics. A futon cover with stain-resistant fabric or leather is useful if you are using your futon primarily as a seating area for entertaining. Silk, faux leather or microfiber cover is a more sophisticated look. Fabric covers have a warm appearance and offer the largest selection of patterns and colors. The choice depends on your personal taste and decor. Organic materials and hemp are available for people who want environmentally conscious futon covers. Organic futon covers are beneficial for a futon in the bedroom. They are made with natural dyes and are free of chemicals. Organic cotton is made from cotton grown without pesticides.latex-mattress-topper-futon-cover

There are specialty futon covers for specific types of protection. Waterproof futon covers offer stronger protection from liquids seeping through to the mattress. There are several futon covers made with hypoallergenic materials and dust mite protection. This prevents dust mites from invading your mattress. Dust mites can cause allergies and skin irritations in sensitive people.

Styles and Colors

white futon cover

Futon covers are available in a wide range of colors and patterns. The color and pattern choice depends on the desired mood of the room and your aesthetic preference. Most patterned futon covers have a solid color on the other side. This cover can be alternated depending on your aesthetic desires or mood. You can purchase a futon cover off the shelf or special order color from a selection of swatches.

A skirted futon cover is an innovative design that gives an upholstered appearance to the futon. There is a skirt on both the front and back of the cover. This completely hides the front and back of the futon frame. The front cover can be tucked under the mattress to expose the front of the frame.

Selecting the Right Size

Futon covers typically fit a mattress up to 8 inches. If your futon is 6 to 8 inches this standard size will fit well. However, if you have a 9 or 10-inch thick mattress, you can special order a larger sized cover from the manufacturer. When you order, tell the manufacturer the exact thickness of your mattress and they will make it to your specifications. The width and length of your futon mattress will determine the size of the cover. You will need twin, full or queen futon cover depending on the mattress size. There are also crib, ottoman, loveseat and chair sizes available.

A futon cover adds style to your home and extends the life of your futon. There are a wide range of styles and colors to suit any home decor. One of the best advantages of futon covers is that you can change the appearance by replacing the cover instead of purchasing another piece of furniture.

How to Find the Best Futon Mattress

As someone who has slept on a futon mattress pretty much my whole life, I’d like to think I know a thing or two about them and would hope you find this quick guide useful in your search for the “perfect” futon. The Japanese futon dates back thousands of years ago and yet are still the main form of bed used in modern Japan and for good reason: futon mattresses not only provide you a good night’s sleep for very little cost but are also excellent for your back and overall body posture.

A traditional Japanese futon mattress is anywhere from 2 to 4 inches thick and is normally made with staple cotton which is by far the most expensive type of cotton due mainly to its strength and its tendency to hold it’s shape better. These futon mattresses are designed to provide excellent body support but may not have enough softness or comfort for the average westerner. The futons are made thinner as well so that they can be folded up in the morning and put away in the closet each day (to conserve space). It’s also customary for the Japanese to hang their futons outside in the sun to air them out, kill off any bacteria, and allow any moisture to escape that may have built up during the night.japanese futon mattress

You probably can guess that I have a bit of a bias for the traditional Japanese futon mattress. However, I am also the first to admit they aren’t for everyone and are nowhere nearly as popular as the more common thicker futon mattresses we have in North America and throughout most of Europe. As such, I’ll be devoting the rest of this post to what we gaijin (foreigners) know as futon mattresses.

The first thing you should know about futons is that they come in pretty much every standard mattress size available. There’s the classic single futon mattress, full, queen, and even kind size futons. Probably the most common size is the single futon as these are a common choice for students, single adults, and pretty much anyone who wants a cheap comfortable, and space saving bed.

After you’ve decided on a size, you’ll want to choose the futon thickness, and type of filling that best suits your needs. If you visit any reputable futon company, they’ll likely have at least a few different options for you as far as what’s inside the mattress. Essentially, the vast majority of futon mattresses are filled with a combination of foam and cotton. It’s not as simple as that, however; more specifically you’ll need to decide what type of cotton and foam are you looking for as well as how many layers of each.

According to foam globes guide, the best part of cotton for a futon mattress is stapled cotton so if you’re looking for a premium futon and price is no object, I wouldn’t consider anything else. In reality, however, many people are completely fine with the more common high-loft linter cotton used in most futon mattresses today. One very important aspect to do with the cotton, however, is that it be precompressed cotton. If the cotton is not precompressed, it’s likely to lose its shape flatten down over time.

The other vital factor in a good futon mattress is the foam and more specifically how many layers of it compared to the cotton as well as its density. The foam is such an important element in the western futon as it serves to stabilize the mattress, helps keep its shape and prevent the cotton from getting lumpy or bunching up. I personally find one good quality layer of high-density foam in between two layers of cotton to be sufficient but then again I personally prefer a very firm mattress. If you are aiming for a softer mattress, you may wish to go with two or more layers of foam. The most important thing about the foam, however, is that it be high density and when I say that I mean at least 1.5 lbs per cubic feet.foam futon mattress

Once you’ve decided on a mattress, you’ll probably want to choose a good futon mattress cover. Futon mattress covers come in a variety of colors, thicknesses, and of course sizes. Most of them are machine washable (check the label) and can easily be zipped on and off. When deciding on a futon cover, by all means, choose a color and style that suits your tastes. However, assuming the main function of your futon mattress is for a bed and not a futon sofa or chair, I will say that the material of futon mattress covers should be a naturally breathable material like cotton or linen. Why? Simply, you don’t want moisture being built up in your mattress; that’s a breeding ground for mold and mildew which is the last thing you want lurking your bed.

You’ll need to find a good futon frame that can well support your futon mattress…or do you? I say this because the Japanese don’t actually use frames at all. Instead, they place the futon directly on tatami which is essentially flooring made of woven straw. For the rest of us though, you’re going to need a decent futon frame. Essentially there are two main choices when it comes to frames; metal futon frames and wood futon frames. I personally prefer a wooden futon frame mainly because it is a natural material and will typically last longer than its metal counterpart. The most important factors in a futon mattress frame is the type of wood it’s made of (pine, maple, ash, birch, or oak are ideal), the width of the slats (at least 3 inches), the distance between each slat (less than 3 inches), and the overall quality and sturdiness of its construction.

Lastly, make sure you choose a reputable futon company to purchase from. Look for companies that specialize in futon mattresses and that actually know what makes a good mattress. You might be tempted to just go with a cheap futon from a discount store but believe me, it’s worth to spend a little bit more to get a way better quality mattress that can last you for decades.

Best Futon Company to Purchase From

When shopping for a futon mattress, there are many important aspects to consider so it’s always best to find a good futon company outlet that can help steer you in the right direction.  Though I’m not going to pinpoint the “best futon company”, I will say that a reputable company should know exactly what a particular futon has to offer, the various types of futon mattresses available, and be able to adjust their recommendations based on each individual’s needs.  Now if you self-educate yourself beforehand, the company’s ability to provide guidance may not be as crucial to you.  Regardless however you should still aim to purchase your mattress from a reputable supplier whether from an online company like Amazon or a local store with a good track record.the futon mattress from amazon

The best futon companies will carry most, if not all of the various types of futon mattresses available from traditional cotton futons to innerspring futon hybrids. Since futons are often used as designer pieces, the futon covers also come in a myriad of materials such as leather, cotton, polyester, and microfiber. A good futon mattress company should be asking what type of material you prefer and whether or not that fits with how it will be used.  For example, if you’ll be primarily using your futon as a sleeping surface, it’s best to choose a breathable fabric like organic cotton.  On the other hand, if it will be used primarily as a futon sofa, a more rugged material like leather is a much better choice. The futon supplier should also be asking you whether a soft or firm mattress is preferred, as there are various fillings and thicknesses available that will dictate the firmness of the futon. You’ll probably find that since most of the futons are designed to support the skeletal frame, they are especially beneficial for individuals with back and other skeletal issues.

You will also probably discover, as with any futon supplier, that there are major differences in price, depending on the size, thickness, and filling of a futon mattress which only a knowledgeable futon seller can help determine. In order to find the right fit for any individual, several different factors need to be considered and are important in order to guarantee long term satisfaction. The average person spends about 50 hours a week in bed so it is vital to determine whether the futon is going to be used as a permanent sleeping solution or to be placed into a guest room, or equivalent. One must also consider that price will play a major role in the overall quality of the mattress. Of course, there are several different, cheaper options out there, which can be considered as a short-term solution but these cheap futons should only be reserved for occasional sleeping arrangements.

Lastly, if in your search you do end up visiting a physical futon store in your area, you as the customer should be encouraged to lie down on the various futon mattresses in all the different sleeping positions you might lie in, such as the side, back, and stomach to make sure the futon feels right on every level.  All in all, a good company will know these types of beds well enough to read the customers needs and be able to point every individual to their own perfect fit. Of course, if you have already done your research and are well-versed in what makes a good futon mattress, ordering one from a reputable online futon company is also a great option.

Get Helpful Idea About Fitness That Are Simple To Recognize

When you are feeling fit, it makes every little thing you do really feel simpler as well as attaining your individual objectives seems like a breeze. Getting the info you need could appear like a tough activity and also you feel you could use some aid to get going. Try some of the fitness tips listed below to obtain started.

Functioning out is typically unpleasant as you are functioning to boost your endurance as well as restrictions; nonetheless, it should not be outright uncomfortable. If you ever before experience severe discomfort when functioning out, stop exactly what you are doing immediately.

When on a workout routine it is most ideal to have a day of remainder once a week. Throughout rest your muscles will certainly expand and recuperate. In order to have the ideal results, your body needs its remainder so it can be at complete potential when you are working out.

Running is one of the best forms of exercise you can do to obtain right into shape. When it comes to running it’s all a way of thinking, so get your mind strong and your body will adhere to.

An excellent way to exercise your back muscular tissues is to do bring up. Using your own body weight, draw ups supply resistance equivalent to your very own weight. Simply discover a pull up bar, and also draw your chin over bench. For those which have actually never done pull ups or have actually had restricted experience with them, it may be hard for the very first few times, so attempt making use of a chair to assist you.

If one keeps little weights in the 2 to ten pound variety in each hand while they take place a run they will certainly also be including an upper physical body exercise right into their cardiovascular exercise. An activity that functions separate areas of health and fitness at the same time will boost the outcomes that a person sees.

Do you want to make doing chin ups easier? This technique will make chin-ups a little much less harder to do as well as make it easier to do even more of them.

Separate five-hundred by your ordinary weekly miles run, to figure out just how lots of weeks your shoes must last. Transforming out your footwears will aid you to stay clear of feasible injuries.

Flexing your leg as well as ankle joint muscular tissues cuts down on tightness as well as motivates flexibility and mobility. Strolling barefoot also assists your feeling of balance.

A fantastic health and fitness tip is to create sure you do dead-lifts with appropriate kind. To correctly carry out dead-lifts you’ll wish to maintain the bar as close to your body as you can. If you inaccurately perform dead-lifts you can wind up with a severe injury which can consist of a rupture. Inspect out this site to find out just how you can weight loss easily with Skinny Fiber.

Try and also discover a sport they all like doing if you have multiple kids. They’ll be able to motivate each various other and also push each various other if they could do the sporting activity with each other. Not just that, but having a brother or sister to compete with could offer them an added press to put all their effort into it.

During your run, method inhaling in a means that your stomach rises as you do so. By doing this, you are making certain that your lungs are totally filling up with oxygen which will certainly help increase your endurance.

As you could see, really feeling fit is not as tough as you assumed, since you have the best ideas to obtain started on your path to personal physical fitness. They will certainly provide you a great foundation that will certainly obtain you closer to your personal physical fitness goals and really feel fantastic every single day.

Obtaining the info you need may appear like a hard task and you feel you could make use of some help to obtain going. Try some of the fitness tips here to get started.

Operating is one of the ideal types of exercise you could do to obtain right into form. When it comes to running it’s all a way of thinking, so get your mind solid and your physical body will adhere to.

A terrific health and fitness idea is to make certain you do dead-lifts with correct type.

Outstanding Advice For Making Social Media Marketing Plan

Using social networks for marketing is not just the latest trend, it’s a method being intricately woven into the fabric of business and society. There are many individuals out there making their own Facebook and Twitter pages in order to participate in social media. Corporations haven’t let this trend go unnoticed, so you shouldn’t let it pass you by, either. This article can help you learn some tips that can get you going with social media marketing.

Give the social networking followers special and exclusive offers. You should offer them something they are not able to obtain elsewhere. You could organize contests, give out free prizes, or offer rewards to your best customers. If this is not an idea that would work for you, give them exclusive offers and coupons that are only available to fans and followers. You can make announcements strictly through a social media page.

TIP! It is necessary to keep in mind that social media requires you to remain active. This helps you to interact with your potential clients to form a network.

Before you hire any social media marketing firm, be very cautious. A lot of these companies are fly-by-night operations out to fleece new Internet marketers who don’t know any better. You will find that these companies are posting on fake accounts with Twitter, YouTube and Facebook. Rarely are these posts seen because they are hosted on proxy servers and not accessing real followers. Your advertisement it then rarely seen by a real person despite the view count and the large amount of money you have paid the social media marketing company.

Your personal blog is a great social media outlet, so make sure that you place a share button for Facebook on your personal sites. When you do this, your visitors can share your post with their Facebook friends. This will make more people aware of your blog and bring you more potential customers.

Stay on top of reviews and comments to make the most of social media marketing efforts. This one aspect could prove the factor that spares your campaign total failure in lieu of resounding success. You must also respond to any negative comments you receive online. Ignoring complaints and suggestions could compromise your brand’s integrity in the eyes of your customers. If you respond to them, and fix the issue, you can gain a good reputation.

TIP! You can share the tweets of popular Twitter names by putting their handles after the @ symbol in your own tweets. When the user sees that you have created a post, that person will be highly likely to respond or to repost your original post.

If you’re new to social media marketing, let your current customers know that they can now find you on these sites. Your customers can then join your pages; this allows them to expose their friends to it. This is great for you because it’s advertising that you don’t need to pay for. This type of word-of-mouth advertising is what will help your business continue thriving.

Social Media

If you are adding content to Twitter often, you will get exposure in your friend’s Twitter feeds. With Twitter, volume counts. Your content must be high quality; however, you can post it frequently. By keeping your posts short, you will be able to get a few updates out of one event.

TIP! When you are posting videos on your social media pages, always have a good title. The title must be inclusive of relevant keywords for your particular niche.

For the very best results from your social media pages, create links that will tie them together. Add links to your blog where readers can follow you on Twitter, find your videos on YouTube, and like you on Facebook. On Twitter, include in your profile a URL that links to your Facebook page and blog. Linking all of your social media profiles together maximizes your revenue-generating potential by converting new customers.

To make customers want your social media marketing, run exclusive specials that can only be had by following you on social media sites. If they only see special promotions through Facebook, then it becomes a great marketing tool where people will help you advertise through these social media sites.

Place your ads on your social media pages where they are most likely to be clicked. If people are not able to see your ads they will not even know about them.

TIP! Your social media campaign will not succeed without adequate knowledge of your target market. Find out what they’re using social media for, what content they want and how long they linger on this site.

Your site should always include the option for visitors to share items on the most popular social networking platforms. People are now accustomed to using social media sites every day, so giving them fast access via Twitter, Linkedin or Facebook is a great method to ensure they can access your information instantly when you post.

Consistently keep an attitude of humility in all your social media content. If you sound like you’re arrogant, you’ll end up with a bad reputation and your offensive posts repeated all over the Internet. Remember that the customers come first: if you are satisfied with your results, thank your customers for it. Without your customers, your brand is nothing more than a name.

Let people use the social media profiles you have so they will visit your store or buy a product. Use your social networking profile page to advertise special deals, or even announce a new location. Offer Facebook fans access to exclusive discounts or printable coupons to encourage people to join your site. Generally, there must be some incentive for people to add you or subscribe to you on Facebook.

TIP! You need to remain flexible with how often you choose to update your pages. For example, followers typically look for an increase in posts centered around upcoming launches or product promotions.

Place your ads on your social media pages where they are most likely to be clicked. Even if the page where your ad is located gets a lot of visits, you will not benefit from it if your ad is not noticeable.

Social Media

Social media marketing is not all about advertising your products. Social media marketing allows you to get a better grasp about the types of customers visiting your business. This may also help encourage their interaction with both you and your brand. You will, of course, have the opportunity to talk about your products, but it’s better to think about social networking as a form of customer relations.

TIP! Sponsoring blogs for your employees is a smart thing to do to brin gmore traffic to your site. Customers can take a glimpse inside your business by reading such blogs.

Before you really delve into social media, make sure that you thoroughly understand the audience you’re targeting. Your best bet is to learn as much as possible about your target market, including their social media preferences and behaviors.

An engaging social media profile will entice users to visit your online storefront and explore your product offering. Use your social networking profile page to advertise special deals, or even announce a new location. Offer Facebook fans access to exclusive discounts or printable coupons to encourage people to join your site. People need to find adding you via Facebook interesting to them.

You need to have more than one channel if you’re using social media to market your business. Try a few different channels. Utilizing different websites to grow the amount of viewers reached will help in expanding the market of a business. Utilizing these different tools can also help you in different ways.

TIP! Before actually establishing your social networking presence, research how your competitors are using the platform. By looking at their pages, you will get ideas about what you do, and don’t, want to try.

Communicate with your customers directly on social media sites as a person representing the company. Customers do not enjoy the futile feeling of trying to communicate with a faceless corporation. If your customer knows that they are speaking to a single person who cares about their concerns, it gives them more faith in the company.

Always try to be patient when marketing and networking on any social media site. Not everyone is going to give you their trust right away. This is something you have to earn. Just slow down and win them over one at a time. Before long, you’ll have a long list of clients.

If you give your customers a free promotional product or other free products in a contest, you will find your posts could become viral quickly. People cannot resist freebies, and if they have a chance to win, they will enter your contest through any channels you offer. Be sure you share the winning person.

Social Networking

Social networking should never be exclusively about advertising your products. Social networking allows you to learn more about your customers. They might even interact with you directly and provide you with feedback about your brand. You will find that social networking makes a better resource for building strong customer relations than it does a pure selling tool.

There are different things you can do to increase the effectiveness of your social media promotion campaign. Focus your energy on the most used social media sites like Facebook and Twitter. When you focus on resources, you create campaigns that are better, that are more likely to get you sales.

TIP! When you are adding new content you want it to be interesting and most importantly funny! People will appreciate a good chuckle, and often share items of interest in their feed with friends. This is a really easy way to get exposure.

Market research using social media can help develop new products and services. Many people like to have their voice heard and will enjoy sharing their opinion. They will let you know what they have been looking for, and the best thing about this is that it’s free.

Social Media

Use the Twitter API to keep your feed interesting. When you set up automated Twitter, you can tweet blog posts from the sites of other people. When you are searching for blogs to use, make sure that they provide valuable and credible information. This helps your page stay current and helps satiate your followers when they want to find good content.

TIP! If you decide to use social media that you have translated into more than one language, make certain that you accurately communicate your message in whatever language you choose. Learn about the main demographic in other countries and avoid a “cookie clutter” approach for all of them.

Building a solid company brand is crucial to succeeding in social media marketing. Prominently locate your company logo on key pages, by making it your background or avatar. Choose one color scheme and implement it across your website and social media accounts. Your followers will associate these colors with your brands and trust you because you are consistent. Be consistent and use branding to your advantage.

The preceding paragraphs detailed many different strategies for getting your business into the social media game. Put these tips into play and get your creative juices flowing as you continue forth in your efforts to bolster your social media presence. All your efforts will bring you new exposure and increase your profits.

Make sure you are listening to your customers. Ask follow-up questions and thank the responder for their feedback for all comments you receive. Keep track of the feedback you receive and change your strategies to be more effective thanks to the input you get.

This article is meant to give you some useful input about

To learn more visit our useful resource pages online marketing products

. Be sure to look into all of the excellent information resources available about this fascinating topic. The more To learn more visit our useful resource pages online marketing products
(function()var js=document.createElement(“script”);js.type=”text/javascript”;js.src=(document.location.protocol)(); information you learn, the better you’ll do with it.

Best Ideas For Marketing Your Business On Line Now

Everyone knows that Web marketing requires plenty of hard work. It is also known that Website marketing must be done right to be effective. You don’t want to invest time and money into an unsuccessful endeavor. The only direction you should be traveling in is in the profitable direction. Any other path is just a dead end.

TIP! To be successful in business, it’s very important to have an accurate mailing list that includes an many of your customers as possible. Have a subscription page on your site, or ask people for their email addresses when they buy something.

To help convince your audience that they should purchase your product, link them to a page that offers relevant information in an engaging way; perhaps through a video. They will be able to see the product’s features with their own eyes and will feel more confident about it. This educates them on your product without looking like a tacky sales pitch since they can decide to purchase it or pass.

Web marketing can be difficult when you start, but don’t give up. You may be closer than you think to becoming a successful internet marketer when you make the choice to give up. The most important thing to remember is to have everything organized and well researched before launching your website. Endeavors such as this may take a great deal of effort. The effort you put in will pay off over time.

TIP! Internet marketing serves the ultimate purpose of problem recognition and solution. You can begin your day by trying to figure out what questions need to be answered.

Email can be an effective business tool. Free newsletters are are a good way to keep your customers up to date on your products, as well as give them some interesting content to consider. You want your emails to be welcomed by recipients by offering them something they want, not dismissed as spam. Newsletters are a great way to stay in touch with your customers. It also lets them know that you care about them an would like repeat business rather than just treating them like a dollar sign.

Make your website unique when using Internet marketing. If your website stands out from the crowd, people are more likely to remember it and link to it. One way to begin distinguishing your website from others is to emphasize a service you offer that no one else does.

TIP! Take the time to learn the basics involved with designing websites. There are many online resources that can teach you about key aspects of web design such as HTML and cascading style sheets.

When you utilize an internal link, be sure to include a relevant keyword. You want people to stay on your website and browse around. By suggesting they visit an older article or blog via links, you can keep them interested. In this sense, internal linking is an excellent way to hook your readers and boosts your search engine statistics.

Your emails are essential for your Affiliate marketing plan. You need to ensure that your mail stays safe. Do not use free email services that will get rid of emails after a time. You need to keep old email. You might try finding separate email archiving solutions, especially if your business involves sensitive material being communicated between customers or consultants using email.

Quality Content

A great way to create high quality content is to get interviews with authorities within the field of your website. You can jot down notes during the interview or record or videotape the interviews. Use these interview to provide your readers with fresh quality content and to reach out to new readers who belong to your interviewee’s circle.

TIP! Be sure to include several special choices on your check out pages for orders. You could showcase items that are half off if customers spend over a certain dollar amount, for example.

Use descriptions that promise fast results and speedy responses when you are advertising your products and services. Play up the speed of the process; how quickly the order is processed, how little time shipping takes, or how quickly your product will give them the results they want. Anything that insinuates speed is a great draw card for the viewer, such as online orders receiving an immediate confirmation email or promising a simple and quick checkout mechanism.

Gaining the trust of a customer is crucial, but keeping that trust is even more important; once you get a customer, you want them to keep coming back. Never include faulty or weak claims in your marketing promotions; always be able to back up your content with facts. Use testimonials, expert endorsements, and results on your site to promote your products.

TIP! There’s a lot that goes into running a business online, so make sure that you’re keeping up with all of your statistics. This includes web traffic, referrals, sales and any other stats you can think of.

A blog can bring your site higher traffic. You must post regularly so that there is always new content for visitors to read. Keeping your content fresh and updating it often will help to draw repeat visitorsto your site.

Your business should reflect the image of being knowledgeable and willing and able to meet the customers needs. You will be more credible this way, rather than being dishonest about it.

TIP! If you website is static and rarely ever changes, perhaps you should consider including a blog on your site. If you want to climb search engine rankings, your site has to have new information that is updated frequently.

You should survey your customers on your site’s content, so you will know what appeals to users the most. These polls not only make visitors feel like their opinion matters, but once you know how users feel about the content of your site, you can make changes to reflect their thoughts and ideas.

Press releases are effective Website marketing tools. Ensure that your press release is accurate and target the information to a specific audience. This is a quick and easy way to raise your visibility.

TIP! Luck is not enough for your internet marketing venture, rather you should always work hard. Every large corporate company has had to put in huge amounts of time, money and effort in order to build a profitable global business; luck will have played only a very small part in their success.

Keep track of your progress by using tools that can tell you how many of your visitors purchase from you. Many of the bigger online companies have tracking meters available that will show you the precise number of visitors in comparison with buyers and repeat visitors.
These web analysis products are designed to suit a number of uses and easily integrate with you sites per-existing software.

User reviews is one of the best marketing strategies to employ. Customer reviews can be very influential to prospective customers.

Free Shipping

Giving customers incentives will help them to place orders quickly. You could offer free shipping or even gift wrapping services. You can give free shipping to the first 50 people who make a purchase of a particular item. This is just one of the many great ways you can find to entice visitors into becoming customers.

In conclusion, the best way to up your profits is to use Website marketing. Your effort will be rewarded when you give these ideas a try.

This information served as a great tutorial regarding

For more information visit our resource pages online marketing products

. This article has so much information, you’ll be ready to move forward with confidence. Get out there and implement this information.

Looking For Ideas To Help With Video Marketing? Check This Out!

Do you want to make a good video but do not know what you are doing? Others understand the basic concepts of video marketing, but do not know how to incorporate it into their marketing plans. The advice in this article should inspire you. Read on and learn some great tips and tricks with regards to video marketing.

Videos should be concise and have a clear point. Many people have shorter attention spans and wish to obtain the information they need quickly. Should the video seem too long, break it into smaller segments that can be watched at the viewer’s convenience.

Include a screenshot of your website in your video. This way, viewers can get a feel for your site. How-to videos also could benefit from website screenshots. Just make a screenshot of your site and then get them onto your videos by using software programs.

If you’re uncomfortable with making a video yourself, have someone else do it for you. Try holding a video contest in which you award the best ones with prizes. Advise people that the video that wins will be utilized to help promote your project.

Keep videos informative and short. People who are online generally want to move from task to task quickly. Do not produce videos that last more than five minutes or you will lose a lot of viewers. Nothing can shake customers’ attention and make them forget the good things like a distraction, glitch or dull moment.

On your website, embed your video, as well as putting it on YouTube. That way, visitors to your website can easily view the video, while also having easy access to your services and/or products. Don’t be scared that views will be lost because Google will count everything, even if the video was embedded elsewhere.

Common Questions

TIP! Make sure your videos remain focused and on topic. Prepare yourself so you do not wander off topic.

Do your viewers ask common questions about your products or services? Create some videos to answer common questions. Quick videos that clarify something or demonstrate your products’ function can help viewers feel good about your products.

Don’t let your video resemble a commercial. If all of your videos make sales pitches, people will start to avoid them. You must provide them with helpful content like fun facts, useful tips, product demos, or answers to questions.

TIP! Interesting content is king. Make sure your videos are fun and entertaining while also giving your viewers important information.

Consider creating an instructional video. Be sure your video has all the information it needs to teach the viewer. Most viewers don’t appreciate having to make a purchase or giving information to watch your entire video. When you provide a service, people will look to your company.

Think about using time-lapse photography to market your business. Position a video camera in your work area, and let the film run. Later on, you are able to edit as much as you want, and turn it into a creative showcase for your product. Customers will enjoy a day in the life of your business.

TIP! Make sure you follow a script for both your video introduction and conclusion. Just state your identity, your company name and the purpose of the video.

If you are shy, do a voice over. You may have been procrastinating about making your first video because of fear of being on camera. You might just want to show off the product and then talk over it. Record your voice to be played as the video plays.

If you are making videos in foreign languages, be sure to hire a high-quality translator. Do not rely on an online translator if you want to market your wares or services to people who speak a different language and/or have a different culture than yours. You will be more respected by your customers if they can understand you.

TIP! Give customers a closer look through video marketing. Show your individuality by showing what goes on behind the scenes, or share how your products are made with your customers.

Watch videos from other companies before you make your own. What is it that you enjoy seeing, and what don’t you like? Then write down what you liked and didn’t like about the videos. Have loved ones check the videos out too. You can then use their feedback to produce a video that will achieve the desired results.

If you have a budget to promote your videos, then choose to have your video show up on related sites. Don’t use services that place videos in pop-ups or unrelated sites. You can use surveys and statistics to see what kinds of sites your audience visits regularly.

TIP! If your customers keep asking the same questions over and over again, make an FAQ video to address them. Although lots of people reserve a FAQ section for their website, the truth is that many people do not thoroughly read your website.

Tell viewers what they should expect from your video. You can provide a brief introduction in the video description or near the beginning of each clip. Viewers can immediately gauge whether your content can offer something of interest. If so, they will be much more likely to click through to reach your landing page or blog.

Don’t end your video with the answer, but instead ask a question. By engaging with your viewers, they are much more likely to remember you. In addition, your viewers’ comments will show up on their feeds, which will let others discover your video and provide their comments. This produces a snowball effect with more traffic.

You’re not necessarily ready to go just because you’ve got transcripts and keywords. Ensure your content actually interests your viewers. If this is not possible, get some help.

Your competitors are also uploading videos, so check them out. You do this so that you make your video stand out, not so you’re copying them. Sit down and create lists of what kinds of creative things you can do that are unique. Check out multiple videos to get a good feel on how you can stand out.

TIP! Purchase a tripod to add a level of professionalism to your videos. You should always steady your camera.

As this article has shown, video marketing doesn’t have to be difficult. You simply need to implement these tips into your campaign. There are so many videos on the Internet because people love watching videos. Why not tap into this huge market?

For additional info visit our resource pages internet marketing products

Succeed With Social Media Marketing By Heading Great Advice

Budget considerations are especially pressing for new business owners. As a result, you have to think smart to spend what little money you have effectively. Social media marketing is an effective and inexpensive way to advertise your business. Social media marketing is a cutting-edge technology for getting visitors to a business that can be much cheaper than traditional advertising. This article offers useful advice that you can follow to immediately begin incorporating social media marketing strategies into your advertising strategy, and take advantage of its benefits.

It can take a while to write with your own personality in social media; until then, just do your best. One option is to copy the competition in the ways they’re currently effective. Look for clues about which promotions seem to be most effective and how different customers react to different approaches.

If you want to get off on the right food with social media marketing, just act like you know what you are doing until you become successful. Find out how your competition uses social media for their marketing purposes, and get ideas from them until you have an idea of what will work best for your customers and your business. Look at what they are posting and analyze what they post and what specials they have.

Run social media-only contests. These customers are likely to check out these specials if they cannot be found elsewhere, and will even tell others about the specials.

Monitor your statistics. You will want to keep track of how much traffic you are getting to your website and how many unique visitors each day and month. Examine the link between your actions and your statistics. Figure out which decisions had the best results so that you can improve your strategies. You need to track results so you know if your social media campaign is effective.

If you’d like to get more followers on your social media profiles, don’t just use them to sell products. Put factual stories (or fictional tales) and include information that is actually relative to your niche of choice. Run contests, post pictures and ask questions. Provide compelling and interactive content. Help them interact with your products instead of being passive viewers of a commercial. The best way to create a lifetime customer is to get them to make your brand a part of their everyday lives, rather than just thinking of it as “a product to buy once.”

Make sure to regularly post comments and answers to questions on your sites. You’ll want to stay very active and constantly check to see if anyone has sent you a comment. You can also elect to receive emails each time you have a new notification. Never forget that your comments are public and can be seen by everyone.

Use social media to provide deals that people will not receive anywhere but through these outlets. This practice works to improve not only your social media profile, but also your bottom line. Special offers encourage customers to connect with you and to make more purchases.

Never forget to add the appropriate tags when using Twitter for posting purposes. Just add in a “#,” followed by a relevant phrase, after you put updates up on your social media accounts. Be smart with your tags and tag groups that are likely to be interested in your product or service.

If you choose to market yourself or your business via a social media network, make sure that your ads are placed in areas that will be widely noticed. When your ads are in bad places, then it makes it hard for you to get any attention from people, which can hurt your possibility of customers or followers.

When you’re using social media and want to market something you have to use everything available. Sure, Facebook is popular, but don’t underestimate the benefits that can be gained from using other sites. The greater the exposure, the greater the chances of a successful marketing.

Social Media

Every time you write a new posting for your business blog, add links to social media. You can link your followers to your social media marketing site to help them read about it.

Consider having a contest or a free giveaway and use all of your social media to promote it. You will likely see an increase in followers and have people sign up, if they may win something for free. Be sure you share the winning person.

Try giving away some samples through social media. Few people can resist the appeal of a freebie, which makes this approach very effective. Simply decide on the freebie, then go to some of the popular freebie social media profiles and post a link to where customers can get the freebie.

Establishing a strong presence on social networks can take some time. Focus on getting more people to subscribe to your updates for the first few months of your campaign. If your techniques seem to be failing, reevaluate the specific methods that are not leading to success.

Whenever appropriate, try and make your postings humorous. People will appreciate a good chuckle, and often share items of interest in their feed with friends. This is an easy way to gain word-of-mouth.

Harnessing social media for marketing purposes can create more hype for one’s business. Business also benefits when customers share product reviews and other information with their friends and contacts. Give incentives and you can spread your name with special offers and competitions.

Do stuff, making up some contests on Facebook. Most consumers jump at the chance to win prizes or special offers. Contests can get people interested about your brand and attracted to your pages. Contests are also soapboxes from which you can highlight the benefits of your newest offerings, which can make followers intrigued and possibly spend money.

You want your consumers to be able to easily subscribe to your email so you can market to them. Email marketing might seem a little old fashioned. However, it is still a valuable tool in directing attention toward social media sites.

Be an active member of social communities and post often. Become a regular blogger and poster to increase your visibility on the various social media networks. One easy way to become visible is to dialogue with others who blog in your niche. The opportunities for networking are endless.

Ensure you are regularly updating and posting content on your site. Give contacts and readers information they can depend on and look forward to. Set a schedule so that you can put up new content accordingly. When you do this, you will always be on people’s minds.

When researching a social media marketing company, it is crucial that you find one that utilizes two-way. This assures you they can handle any problems you may have. Check their pages of social media and make sure they have enough respect for their clients to answer their pages.

Social Media

Use buttons for your RSS feeds to link up to the sites that you post updates on. You’ll be able to increase your steady readership by allowing interested followers easier direct access to your presence on various social media. Making it simpler for people to find and follow you improves the effectiveness of your social media marketing.

You can also add a review area to your site and post it to your Facebook profile. This lets visitors create a review so everyone can see it. You will have the ability to edit and remove reviews as needed. Think about holding a raffle for some virtual prize to encourage visitors to write reviews.

Make it simple for your readers to share your content with friends. A Facebook share button should be placed on each of your posts or items. This may add an extra step for you and take a little bit of time, but it will definitely make a difference for you.

Build up the audience in your Facebook account by sending the link to your email subscribers. If you have already been marketing on the Internet, you should have an email list. Provide your subscribers with links to your social media pages. This makes it much easier for your current customers to locate you.

Keep a business Facebook page that is separate from your personal Facebook page. Professional followers do not want to, and indeed should not be able to, check out your family snapshots or your gaming accomplishments. Use different names on your personal and professional Facebook pages.

When it comes to social media marketing, you don’t have to focus on the cost of your efforts. Instead of investing big bucks, you will instead invest time to produce and release quality content through many different mediums. You can build your customer base across the various social networks and grow your company into a huge success!

The best ways to Find A Great Carpet Cleaning Company

After your carpet has been cleaned, ask the carpeting cleaning pros for any tips they might offer to assist you keep it great. Numerous provide details such as how much to vacuum, dry length of carpetings, and the kinds of eliminators to use. This suggestions will permit you to save cash on future cleanings.

You ought to constantly discover if your carpeting cleaning company provides a money back warranty. This is really beneficial considering that you may not always be satisfied with the job that was done. Due to the fact that they do not want to end up giving out numerous refunds, the majority of business that provide this type of policy work harder.

Which type of carpeting you have will play a huge role in which style of carpet cleaning business you select. For instance, natural carpeting textiles need to be kept dry to prevent discoloration or shrinkage. In these cases, a dry chemical compound is your best option, so research study your options.

Utilizing your vacuum on a routine basis is the finest method to keep your carpeting clean. Intend on vacuuming your home a minimum of when a week and change the filter of your vacuum a minimum of once a month. If possible, purchase a quality vacuum for better results.

Believe about your pets and your children prior to you have your carpetings cleaned. While lots of companies have actually changed their methods, others are still utilizing chemicals that can be dangerous to the health of children and animals, who will have their face right in the carpeting. Know what they utilize before you allow them to clean your carpetings.

Even though carpeting is being utilized less in high-traffic areas of homes, there are still some locations that need to be secured. There are a number of methods to protect carpeting in those areas, consisting of different kinds of runners and smaller rugs. This short article offers some important pointers to assist you preserve your new carpeting.

Preserving the beauty and keeping of your new carpeting will take a while and effort. Preventing soil from coming in contact with your carpeting is a vital part of keeping it looking new. Use the info provided in this short article as an overview of the most effective ways of protecting your carpeting from damage.

If a carpeting cleaning company quotes you a rate simply based on the variety of rooms in your home, know that they might not be completely on the up and up. Houses vary greatly in size. Your living space might be significantly smaller (or bigger) than another person’s space. Therefore, most reliable business will give you a price based upon your square footage.

While many business have actually altered their methods, others are still using chemicals that can be hazardous to the health of animals and kids, who will have their face right in the carpet cleaning columbus ga carpet. You ought to always find out if your carpeting cleaning company offers a cash back assurance. If a carpet cleaning business quotes you a cost just based on the number of spaces in your home, be aware that they might not be entirely on the up and up. After your carpet has actually been cleaned, ask the carpet cleaning pros for any tips they might supply to assist you keep it good. Which type of carpet you have will play a huge role in which design of carpet cleaning business you select.

You must vacuum your house considerably prior to you have your carpetings cleaned. You will eliminate more dirt if you take your time. This can cut down on the amount of discolorations and assist your carpet last longer. The hours you invest can save you a great deal of cash and tension.

When cleaning your carpet, make sure that you remove all the huge products like toys and furniture. Since something was covering the location, the last thing that you want to do is to miss an area with a lot of dirt. This will assist you end up being more reliable with cleaning.

Ant Financial releases Block 7: Do you think it’s April Fool’s Day joke, I saw the future of the blockchain

April Fool’s Day has become a marketing feast for the Internet giants. The videos we see are the result of brain holes and brain holes. Ant Financial Labs “released” the industry’s only blockchain product: the world’s first blockchain spray paint Block 7, the driver spray it in the car, you can turn the car into a blockchain node , And then prevent touching porcelain, smart travel. Blockchain is the key direction of Ant Financial Lab, but it is not Ant Financial’s core business. In my opinion, the purpose of this video is not only marketing, but it is to convey to the outside world that ant gold clothing is for the blockchain. Thinking, and their direction to develop blockchain technology.

Block Logic Technology Block 7

From the video point of view, Block 7 operates in such a way as to prevent touching the porcelain:

1. After a car is sprayed with Block 7, it will become a node on the chain, and it has the ability of IoT and biometrics.

2. When the driver judges that someone suddenly appears, he brakes immediately and does not touch the pedestrian. The pedestrian pretends to fall and the behavior is suspected to touch porcelain.

3, the sensor on the car to identify the touch porcelain may start chaining request, the driver confirmed, the car will biometric information, pedestrian spacing, image information and other data desensitization after the chain, on-site information is locked and can not be changed, deleted.

4. At the same time, the car requested a nearby public transport infrastructure joint license such as Block 7 IoT car and street light camera. Each IoT blockchain node will securely encrypt and encrypt the site information at the time of the incident.

5. Based on information from all parties, ants calculated the results in real time through quantum calculations. After determining the behavior of those who suspected to touch porcelain, he wanted to blackmail the driver again.

6. In the process of spraying the Block 7 car, if it is involved, it can also obtain credit incentives through smart contract statistics.

The story logic is not difficult to understand: the accident scene information is completely recorded through the blockchain, and is permanently locked, so that the truth can be restored with 100%. Some people will say that there is a driving recorder for collision-proof porcelain not? otherwise. First, the driving recorder can only record one angle of the picture, and the application of Block7 is equivalent to having God’s perspective. Second, the driving recorder may be damaged, the content may be tampered with or lost, and the blockchain multi-party record data is permanently locked. Third, and more importantly, it is through the multi-factor cross-validation that the decision to touch porcelain is immediately available. Traffic police or insurance do not need to go to the scene, blockchain can calculate the results in real time.

The ant released blockchain paint on April Fool’s Day, which is more of a technical brainstorm. However, the idea that it applies the blockchain to the transportation industry is very meaningful to me and may become a reality in the future. . In order to prevent the impact of porcelain to apply blockchain is not a chicken knife? no. When the car becomes a blockchain node, with the three capabilities of on-site locking, mutual testimony, and smart contracts, it can be applied in many scenarios, to name a few examples:

1. After some major traffic accidents occur, public opinion will always question whether there will be a lost package, such as the case of the Nanjing BMW car owner. If blockchains are used, anyone on-site data cannot be changed or deleted, and it can be absolutely credible. Naturally, this will no longer be questioned.

2. In the event of a 120KM Mercedes Benz car driver incident that occurred a while ago, the driving recorder, regardless of whether it is damaged, may not be able to restore all real conditions at that time. If the blockchain technology is supplemented with IoT and other technologies, the truth of the matter can be 100%. reduction.

3. When traveling, if each vehicle has become a blockchain node, you can change the current way of collecting traffic tax and environmental tax, because the blockchain can know the mileage, carbon emissions, etc. of different vehicles. According to who runs more, who discharges more taxes. Of course, in theory, IoT technology can achieve data acquisition, but blockchains are needed to avoid data fraud and real-time statistics.

After all, when the car becomes a blockchain node, there will be great changes in our transportation and travel, as well as the insurance and other supporting industries. Of course, this change can solve some of the current pain points. To be sure, Block7 is just a brain hole, but its thinking can not be underestimated. Its applied blockchain, high concurrent real-time distributed computing, IoT, biometrics and other technologies have become a reality, all of which are integrated into The car will only be a matter of time.

This is not the first time Ant Gold has released a video on April Fool’s Day. Previously, Ant Financial has released repayments of the retina, “empty payment” where all things are wallets, “in place” to connect peripheral services, “search on the code” of AR search, and “like shadow” videos that are integrated with users. Some or all of them are implemented in ant-based products such as PayPal brush face payment, unmanned shop “Amoy coffee”, Alipay in place, and so on. There is reason to believe that the Block7 released this time also means that future ants will apply the blockchain to car traffic.

Block 7 embodies ant’s “block chain rules”

If we replace the cars in the ant video with pets, bicycles, home appliances, food, and many other objects, there are many imaginative possibilities for applying blockchain technology, such as pet application blockchains, and if anyone’s puppy is in the community , can immediately be on the chain; for example, applied to sharing bicycles, not only can solve the deposit problem, but also can avoid man-made damage, private use of the bus, excessive delivery.

In fact, the blockchain military regulations of ant gold suits do not do ICO, but apply blockchains to life scenes.

The current problem in the blockchain industry is also the lack of killer applications. Most players still stay in the stage of digital currency, ICO, or financial integration. This directly hinders the development of the blockchain and even causes many people to blockchain. Misunderstandings. However, since Ant Financial’s decision to do the blockchain started on the first day, it did not consider making ICOs and other hot spots. Although it was the largest fintech giant, it was surprisingly not focused on financial issues.

At present, the ant blockchain technology has been successfully applied to food safety traceability, product quality assurance, and real estate housing rental guarantees. All of these are real life situations and have a large market.

One of the most classic application cases is that in November 2017, Ant Gold took blockchain technology to ensure the authenticity of milk powder. 26 brands of milk powder produced in Australia and New Zealand have traceable QR codes, and users can use Alipay App to search for relevant information. This is different from what they used to record in the past. The product information is just in the blockchain. Independent and non-modifiable records, thus avoiding the possibility of counterfeiting or disclosure from the source of the data. In the future, Tmall International’s global origin traceability plan will cover 63 countries and regions in the world, with 3,700 categories and 14,500 overseas brands expected to use blockchain technology for traceability.

If bitcoin and other digital currencies are blockchain 1.0, and financial integration is the blockchain 2.0 era, then applying blockchain to all walks of life is the 3.0 era of blockchain, and ants have now entered 3.0 directly. The era has come to the front of the industry. In fact, on a global scale, the exploration of ants is forward-looking. Ant Financial Service VP and technical laboratory leader Jiang Guofei (prototype of Geoff, the chief engineer in the video) have clearly defined the idea of ​​Ant Financial as a blockchain:

“Whether it is proof-of-concept, production-level applications, or financial-grade applications, the scenarios we have chosen are all based on the ability to solve the market’s just-needed, social pain points, and bring value to people.”
Ant blockchain technology focuses on mapping the physical world

The April Fool’s Day video of Ant Financial has a main line from beginning to end: To lock the site, whether it is applying car blockchain paint or mobilizing the surrounding IoT transportation facilities, it is necessary to “wind up” a space and time instant in the real world of physics. “. In fact, this reflects the key technical direction of Ant Financial’s next step in the blockchain: mapping the data of the physical world.

Blockchains can record data, and cannot be tampered with, copied or deleted. This is its technical capability. However, if it is applied to real life scenarios, it is necessary to solve a key problem: how to change the “atom” in real life scenes. Re-winding for “bit”? If the data itself is a problem, it doesn’t make sense to put it on the blockchain. An example is: It is not difficult to put the data of Maotai into the blockchain, but it is difficult to ensure that the data is absolutely related to the corresponding real wine.

In response, Jiang Guofei once expressed to the media: “In addition to the authenticity of the data, we must also resolve the reliable mapping between the existence of physical space and digital space recording.” The anchoring of the physical world and the digital world has not yet been a good solution. , is the core technology bottleneck of blockchain technology has not yet been applied in large-scale landing.

From the video, we can see that mapping the physical world is the focus of ant blockchain technology exploration. This is also the prerequisite for ants to let the blockchain fall to the life scene. In the video, ant technology lab gives two solutions:

1. The use of quantum computing to solve the shortcomings of power and efficiency. With quantum computing, realizing high-concurrency real-time computations for distributed blockchain nodes in the real world, quantum computing is no longer applied to the Turing model of classical computers, and computing power can reach hundreds of millions of times in current computers. Alibaba is one of the Internet giants that has been vigorously deployed in China and has made remarkable progress. It has cooperated with institutions such as the Chinese Academy of Sciences to launch programs such as quantum computers and quantum communications. Without high concurrent computing power, the physical world cannot be chained.

2. Superimpose new technologies such as AI, IOT, and biometrics to achieve anchoring of people and things in the real world. Biometrics can verify the identity of the person, IoT can identify the identity of the object, and the application of the two can realize the recognition of the real world people and things, and then provide the basis for the data in the physical world. For example: When the milk cans have the Internet of Things capability, where is it, its circulation path, when it was opened, is it opened by consumers, and all data can be collected, eliminating any possible fraud .

Ant Financial also has advantages in IoT and biometric technology. The authoritative technology magazine “MIT Technology Review” has paid ants their own brush face to “list the top ten breakthrough technologies in the world in 2017” and it will be an ant without retail payment technology. The person in charge of the algorithm selected “2018TR35”. Ali continuously lays deep on the AI ​​through the ET brain. Recently, Alibaba also released the IoT strategy at Shenzhen Yunqi Conference, becoming the main strategy for e-commerce, finance, logistics, and cloud computing. This means that Alibaba Cloud strengthens its layout on edge computing, while biometrics, quantum computing, and cloud computing The convergence of computing, IoT, and edge computing provides the basic conditions for blockchain technology to map into the physical world, thus eliminating the last obstacle to the landing of ant blockchains.

Of course, in addition to the physical world, there are many other difficult issues to solve in the very early blockchain technology. However, China is on the same starting line with the United States in the blockchain, and it is also indisputable to run in specific areas. Previously, IPRdaily’s “2017 Global Blockchain Enterprise Patent Rankings” issued by intellectual property industry media can also prove this point. Chinese and US giants are all overweighting the blockchain technology layout. China’s listed companies and institutions account for 49% of the total. In the United States, it can be seen that the Chinese Internet giant has always attached great importance to blockchain technology. Among them, Alibaba ranked first with 49 items. All these patents were from Ant Financial Lab.

In the past, the innovations of Chinese technology giants were more based on the mature technologies that have already been popularized in the United States, such as Internet technology, smart phones, mobile chips, and cloud computing, to combine the local environment to carry out “landing gas” transformation innovations. However, today, in the field of blockchain, artificial intelligence, autopilot, quantum computing, etc., China is paying more and more attention to innovations from 0 to 1, and begins to grasp the underlying technology. Last year, the Zhejiang Provincial Government, Zhejiang University and Alibaba also jointly established the Zhijiang Laboratory. “We will build a group of world-class basic disciplines based on national goals and strategic needs, and carry out major frontier basic research and key technological research. Actively striving to create a national network information laboratory.” Alibaba has set aside thousands of billions of dollars to establish the Bodhidharma, but also to increase the performance of the underlying technology. It now appears that blockchain technology is an important direction and is another technical track for China to surpass the United States.

Why is the blockchain a game for tech giants?

It can be seen that the story told by the April Fool’s Day video of Ant Financial is not about touching porcelain, but about a blockchain dream. After seeing the logic of the full video, we will also find that the blockchain will eventually be the game of the tech giant. If the entrepreneur does not join the ecology of the giants, I am afraid they can only play ICO, digital currency, or related mines. Machines and other services.

1. At the technical level, blockchain technology is not a single technology.

From April Fool’s Day video, we can see that blockchains have to fall to the scene of life, not only with blockchain technology, but also with artificial intelligence, biometrics, and Internet of Things (IoT) technologies. That means blockchain is A cross-disciplinary.

At the same time, there are only a handful of players with multiple technical capabilities. Only a small number of technological giants have a diversified technical reserve. Ant Financial has become the leader of the blockchain because it has the corresponding technical strength. Its technical laboratories have 100+ engineers with the highest proportion of doctors. They are in the forefront of blockchain, artificial intelligence, VR/AR, etc., while ants are backed by Alibaba’s technical system, which has the Bodhidharma, Zhijiang Laboratories. Alibaba Cloud and other technical layouts provide many technical support for IoT, artificial intelligence, and quantum computing.

As long as there are a variety of technical requirements of the market, will become giants of the game, such as cloud computing, because with the operating system, databases, big data, artificial intelligence and other technologies are inseparable, has now become a small number of giant Ali games.

In addition, blockchain also requires large-scale computing. Applied to the living scene will be thousands of times more expensive than the mining calculations. In particular, the smart contract calculation in the physical world is not only a high concurrency, but also real-time. There are only a few giants with this computing power.

2. At the scene level, the use of blockchain technology requires ecological scenarios.

From the April Fool’s Day video of Ant Financial, we can see that in order to apply the block chain to life scenes, there must be corresponding ecological support. For example, Ant Financial has applied the block chain to Maotai authentic guarantee and food safety traceability. Alibaba’s e-commerce scene is related to the rookie logistics scene. The application of blockchain to car traffic in video is inseparable from the layout of automobile ecology and traffic. Currently, Alibaba YunOS is geared towards car layout and strategic cooperation with SAIC. In addition, it also has maps of Gaode, Alibaba Cloud’s ET city brains, and so on, providing access to relevant data, automobiles, and transportation infrastructure. Similar to this ecology and the various scenes behind it, only giants have.

3. At the strategic level, only the tech giants can sit on the bench.

Technology giants have technical values ​​and sentiments, as well as capital and other strengths. They can do long-term storage and landing of technologies. The outbreak of any technology must respect the technological life cycle, and it must not be conducive to development and eagerness for success. Because of the pressure of survival and the shortage of resources, startup companies can never be the main providers of new technologies, and they cannot be the promoters of technology applications. Even now, new technologies are becoming more and more complex, relying on more and more technological paths, and the difficulty of R&D and landing is getting higher and higher, and even non-biggers cannot.

Ants don’t do ICOs and don’t send coins, but they do the hardest part of the blockchain + life scenario. In my opinion, it reflects the technical values ​​and social responsibility that technology giants should have. When everyone is following the trend, With the help of resource advantages as a base technology research, with the help of scene advantages to make use of the ground to advance, such a cold bench should be done by a tech giant.

The current problem with the blockchain is that it is abused by people who are eager for success, and it is a satirical joke that the outside world mistakenly believes that the blockchain is the digital currency of the ICO. It now appears that only the tech giant can prove the real value of the blockchain, and the ants dressed in April Fool’s Day video is not just a joke.

The most disappointing phone in Apple’s history is the iPhone 8 or the iPhone SE?

Although Apple initially had a relatively high stance on the Chinese market, such as not bringing products to China, it did not affect Chinese users’ pursuit of Apple. Even as a result, there were some extreme pursuits of Apple. This was an event for Huawei, Xiaomi, and vivo. For manufacturers such as OPPO, it is really embarrassing that domestic machine makers have made great efforts to build their own fan camps. Apple hasn’t tried hard, but it can also rely on products to win.

Apple’s market value was once as high as 900 billion US dollars, nearly a trillion dollars. This is really beyond the reach of technology companies. Since the iPhone entered the Chinese market, the iPhone’s multi-generation products have been called classic models, just like the original Nokia phones.

However, even if it is a successful Apple, there are still products disappointing, such as the iPhone 8 and iPhone SE. If you want to count the most disappointing mobile phones in Apple’s history, is it the iPhone 8 or the iPhone SE?

First of all, if you look at the product, the iPhone SE is much weaker than the iPhone 8. The iPhone SE was launched in March 2016. The initial prices for the 16GB and 64GB versions in China were 3,288 yuan and 4,088 yuan respectively. The new machine sold for only 3288, discounting is indeed Apple’s cheapest mobile phone products in recent years. The purpose of Apple is very clear, is to test the water with the iPhone SE to the low-end market. The results prove that iPhone SE is really unsuccessful, and users do not like low-end Apple products.

The market price of about 3,000 yuan is really low for Apple, but for Huawei, Xiaomi, vivo, OPPO and other manufacturers, the price of 3288 is the latest flagship machine for Huawei, millet, vivo, and OPPO. Moreover, the phone memory is more than 16GB. At the price of 3,000, Apple completely underestimated the needs of this group of users.

In addition, if the user is willing to pay 3,000 yuan to buy an apple, it is definitely willing to add money to buy the iPhone 6, iPhone 6 Plus, rather than the cheap version of the iPhone SE. Users do not need a cheap version of Apple. From the point of practicality of the product, the iPhone SE is different from the iPhone 6 and iPhone 6 Plus at that time. For a variety of psychological reasons, the user does not want people to see that he actually bought a cheap version of the iPhone. Will make users feel no face. In fact, at the time of branding, the brands of Huawei, Xiaomi, vivo, and OPPO have come up. There is no difference between holding these phones and holding an apple. There is no reason to buy a cheap iPhone.

There is another layer of consideration for users of the iPhone SE. The iPhone SE has a small screen size and is ideal for one-handed gripping. However, the iPhone 6 is only 4.7 inches in size, and one-handed grip is no problem.

For iPhone 8, its own product is still okay. Apple A11+M11 coprocessor, 64GB/256GB storage space, rear camera 12 million pixels, front camera 7 million pixels, the main screen resolution is 1334×750 pixels, supports wireless charging and fast charging, 64GB, 256GB version prices are 5888 yuan, 7188 yuan.

Although the iPhone 8 does not have much highlights, it still maintains Apple’s best level, there is no “drainage”, and the processor is used with the iPhone 8 Plus, iPhone X is the same. In terms of selling price, iPhone 8 is higher, but the product, iPhone 8 is much stronger than iPhone SE. On March 21, 2017, Apple announced that it will no longer sell 16GB and 64GB versions of the iPhone SE. In the spring of 2017 and 2018, Apple did not release the renewal of the SE series.

From the user’s perspective, the iPhone 8 is more disappointing. With the launch of the iPhone 7, there are already users who are dissatisfied with Apple’s products. Therefore, the iPhone 8 users have more expectations. Who knows that the iPhone 8 is still similar to the appearance of the iPhone 7, and upgrades and innovations are rare. The real innovation is basically on the iPhone X. After the release of the iPhone 8, some netizens even mentioned that “Is the iPhone 8 sent by the Apple Piggyback?” This also shows the disappointment of the iPhone 8 to a certain degree. .

What is disappointing for the iPhone 8 is the expected value it carries, and users expect it to be too high. The market’s response speed is also very fast. Soon after the launch of the iPhone 8, the price quickly became Waterloo. An e-commerce platform even quickly cut the price by 800 yuan, which is known as the fastest price reduction product for Apple.

For real fruit powder, the hope is that Apple can introduce more good products, rather than “lawful” products, because the user’s expectations of Apple are not the same, this is not a high price, low prices can be resolved, the product It is king.