the author | Wu Dan very serious fund investment, vice President of
a, investment, see?
do early investment, the focus is the product and the team. Usually, everyone said the investment is to people, but in hand swim here doesn’t seem the same. The mobile game of professional investors, the higher the attention of product. This is understandable, mobile game industry from the start, close to the red sea state, massive game competing for the limited chance of success, pragmatic approach is through the team look at the product specific design to do judgment.
but probably because I am a “amateurs”, when I was at the case still adhere to the thinking of team before the product, at first. Specifically, the three: founder is qualified, the CEO of methodology, the team is competitive, is compelling. It looks some indirectly, but closer to the nature of the business logic.
and, in fact, relative to the team, the product of the early face greater uncertainty. We cast the case, the earliest product demonstration or Demo with the online product, all difference is huge, even type, subjects are different. The excellent team, the more adjustment. In this case, the persistent in the product design details of a business plan, a bit of a context.
I will also discuss their core with entrepreneurial teams battle, numerical design and even some details, but it is only as understanding team professional channels, the content itself, not as the basis of value judgment.
2, what kind of a team to succeed?
successful game company in addition to have the basic factors of entrepreneurship (professional, the tacit understanding, experience, and easily, etc.), but also some special temperament.
first of all, the feelings are very important. Good game producer, to participate in the industry’s largest power, must be a deep love for the game.
, for example, “my name is MT gaiden” producer, is a serial entrepreneur. In many cases, the word “serial entrepreneur” is synonymous with the term “continuous failure, he, too, for 5 years, from the end page swim to swim, they all failed. But after carefully after 1 hours talking with him, I was attracted by his feelings do products. A bright young was born in 81 in fudan, or computer contest winners, but choose after graduation joined a small game company, with 2000 yuan of wages, because want to play games.
in later in the entrepreneurial process, although each product because such and such reason not success, but in spite of his flaws, when you talk to him to swim, you can see him for almost every kind of successful mobile game has a deep understanding. Talk about system, talk, talk about experience, detail, is aware, flashing eyes. So, the founder of the is the most attract me. We voted for him, then this kind of feelings is also driven by the “I’m MT gaiden to keep close to success. Last year in September for the first time testing, time has gone beyond 50%, but still again after half a year crazy tuning, light UI in version 7.
second, the segmentation type of special interest. To be successful, the founder must be of a type or a subject areas have long-term care, great enthusiasm and many years of accumulation.
soulframe, for example, the edge of the shadow of the creator. Junior high school began to write wuxia martial arts comic novels, picture, if you are lucky enough to communicate with him, will feel completely in a conversation with a wulin middleman, because he will from time to time with you to an internal work with much, luck and how long. At the same time, his obsession of action and fighting games, Japanese producer lines, such as classic games without difficulty highest customs clearance can’t sleep. Is such, only have the shadow of the original prototype “rain of blood” series, he is the director as painting home-made do two unique style martial arts game.
and “collapse academy 2” of the creator, it is said that is also an extreme male curtilage corruption engineers, product rich secondary yuan breath entirely from his own profound cognition to day diffuse culture. Collapse after a lot of people in the investment and production of secondary yuan game, but with little success. A game producer understand secondary yuan, by the way, with the secondary YuanShiJie people go out and play a game producer, difference is very big still.
in the end, do business enterprise, through to is. Through the is not to say that you must be a perfect man. Business is not easy, everyone more or less to bow to reality, we can understand as an investor. But a founder, one team, deep in my heart whether really noble, standardize business rules, and try our best to balance the reality and ideal, is roughly the distinguished through communication. This should be the investment of the bottom line, but in the actual investment experience, it seems it is a “gold wire”, online team is not so much.
3, what kind of game can be successful?
in addition to, of course, also want to see the product. Is down for three years in the game, I also calculate the half of the personage inside course of study. Here to swim, too, about my game to make money is being second-guessed.
say first the first game to make money. Recent good at “young” center before and let go of The Three Kingdoms, earlier has enhanced the reflection power “. They all have a common feature, is a mature type (and even some old mature), but depends on the depth of optimization numerical success with the system. These three games are essentially the so-called “generation card”, can make to the team, why they can success?
the devil is in the details, they are numerical, system design, up and down the breadth and depth of planning for the player’s growth is very detailed and sophisticated, as well as mature operating train of thought. This type of product there are risks, of course, due to lack of innovative a bottleneck issue. This is why by deepening mature type for the success of the product have established distributors or their distribution ability of the company to the blessing.
the other kind of products is the core of interaction experience made innovation on combat system. This innovation could be a play on the operation, may also be a level of performance. Our own cast of “super hero” and is about to launch “my name is MT gaiden” can be classified as such. Super hero is not the earliest characters to replace the card to combat performance products, but will pursue to the limit of 2 d animation and special effects of similar products, up to now no one can transcend, “crazy drag diao fry day” aesthetic style won the mainstream of Chinese online game users.
“my name is MT gaiden, has created a new round of play, the banner of the breakthrough in the now popular numerical and operating system, and make smart enough players to get a sense of achievement, there are more than a dozen different types of level test, for transfers-will deduce the total more than 2000 changes.
there is a class of products, in the end game is a mature type on the page or swim, but still in hand swim on the pioneer type. Typical representative is “shooting”. Execution, the interactive understanding of mobile phone this kind of equipment and profound thinking of typing is that they can be the key to success.
the three types above, belong to in a certain extent can be typed, can be summarized and even planning. In fact, there are many common team to importune games will be successful. One kind is “sui generis”, give priority to with me, have a core fans, typical representative is the edge of the shadow, whether a person, scene and fighting, revealed the evil genius producer need; One kind is subverting the mainstream cognition, iterations, market, it seems the most typical is almost the only, also is the knife tower legend “. Of course, the most successful team is not easy to do, to imitate a risk.
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