Samsung India fell throne, domestic mobile phone brand is building steel drum

a market research firm Canalys reports: in the fourth quarter of 2014 the Indian Micromax than samsung smartphone manufacturers, for the first time a supplier of India’s booming smartphone market leader.

Micromax oct.-dec smartphone shipments in India increased to 22% from 21% the previous quarter. And in the fourth quarter, samsung’s market share falling 2% to 20%.

can achieve such performance, partly because the Micromax by catering to the needs and preferences of local market yes smartphones in the hands of a user constant updates. This will become increasingly important in India.

Canalys analyst Rushabh Doshi says, in terms of product appeal, Micromax than other competitors. For example, mobile phone broad support for a variety of local dialects.

the company said the Micromax of the company’s flagship product effectively for 9000 rupees to 9000 rupees ($150 – $200) of the product. Like Canvas Nitro and Canvas Hue both products. Other manufacturers Karbonn remain a third mobile phone supplier in India, then in fourth, another domestic manufacturers of Lava.

in the last quarter of India’s smartphone market sales from 18.9 million in the third quarter of 21.6 million. Among them, the price at 6000 rupees to 6000 rupees ($100-200), the main models of sales of 41%, while shipments of 23% are sold for 6000 rupees ($100) in the following models.

samsung for controversial Canalys survey, and points out that according to its own data, samsung sales in India market and dominance are indisputable.

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