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interested in photo sharing community Pinterest yesterday officially completed a new round of $367 million in financing. After this round of financing, Pinterest valued at $11 billion. In addition, Pinterest is likely in the next few weeks additional size for $211 million.
the Pinterest have the new investors to join this round of financing, but would not disclose the specific list. Previously, the company a total of $746 million, investors including Bessemer Venture Partners, Andreessen Horowitz, Valiant Capital Partners, ex, Inc.
Pinterest, founded in 2010, the main interest community share images. Since then, Pinterest gradually spread in the artists and crafters. Because the company is now the main audience are women, plus goods photo sharing inherent advantages, therefore, Pinterest is thought to have stronger electrical properties. Valuation of the last round of financing, Pinterest is only $5 billion.
after a short low tide, Pinterest determination transformation, imitate such as Facebook launched the “Pin” advertising and other forms, in order to put the pictures of the huge UGC community into natural advertising “on the pool”. In addition, in order to further liquidate, Pinterest and Guide the Search function, challenge Google, provides users with Pinterest internal Search. And search has a natural diversion properties, so can also help Pinterest largely by electrical contractor to liquidate.
Pinterest did not disclose the number of users at present. However, the company pointed out that Pinterest users worldwide rose by more than 135% last year, about 40% of the total number of users. In January this year, reports showed that Pinterest U.S. of more than 75.8 million unique visitors per month.
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