Ma announced ali decade strategy: to serve 2 billion customers and tens of millions of enterprises

executive chairman jack ma of alibaba group, gave to the world, depicts the next ten years alibaba’s strategy: to build a service in the global 2 billion consumers and tens of millions of enterprise business platform, and in the next five years to become the world’s first platform sales more than $1 trillion.

the evening of May 7, alibaba group announced the first quarter of 2015, said zhang yong, will become ali group CEO, at the same time, a line of ali’s President after all by 70. Mr. Lu, CEO, will become alibaba vice chairman of the board.

jack ma said in that night issued a letter, just like the apple, German Benz, such as South Korea’s samsung, alibaba in the future will also be like these respected as the global icon. “Don’t complain or struggle with criticism and criticism, but it must be hard to return the society, the expectations and needs of customers!”

jack ma is put forward in the 20th anniversary of the founding of the company in 2019, is expected to become the world’s first platform alibaba sales of billions of dollars in the company. He also hope that in five years from 2019 to 2024, the company can through cloud computing and big data technology, can set up a service on a global scale, 2 billion consumers and tens of millions of enterprises “global buy, sell” global business platform, let the small and medium-sized enterprises of the whole world can really participate in equal trade fair and open.

after staff meetings in Beijing on April 23, Mr Ma said to upgrade previously proposed for 1 billion global consumer service goals, alibaba will in future for the world’s 2 billion customer service; Will integrate the seven business sectors including e-commerce services, financial services, ant rookie logistics service, large data cloud computing services, advertising services, cross-border trade service, the first six service outside of Internet services.

on May 7, the open letter, ma acknowledged that the past 15 years, ali who proved that e-commerce can change and influence the life of people, but also created a unique business model. Imagining the future thirty years, that’s what the Internet technology truly profound changes in all aspects of the social era, from cloud computing, big data, to the artificial intelligence, wisdom, city, biological engineering, etc. Mr Ma also said that alibaba group CEO Zhang Yongdeng third generation of a new generation of management after 70, to lead the company holds “Internet +” opportunity, fully into the era of cloud computing and big data.

jack ma, specially in the letter to remind, alibaba can’t just become a company the most sell goods in the world, but to use electrical business, cross-border trade, finance, logistics, data platform and service to build a truly open and transparent business ecosystem of prosperity, can let the countless enterprise convenient to engage in business activities.

on the same day, ali group also released the first quarter of 2015. Results showed that alibaba group business strong growth, far more than analysts expected. Group China retail platform (cats, bargain, taobao, days) in the first quarter sales is RMB 600.1 billion yuan, up 40%; Income is 17.425 billion yuan, 45% more than last year.

and, more importantly, the younger leaders and staff after after 70, 70, in the younger group of the mobile market created the extraordinary achievement, China retail platform of mobile terminal sales accounted for the first time 50%, to 303.8 billion yuan, increased by 157%; Group mobile revenue jumped 352%.

at the same time, alibaba group continue to employee motivation, spending 4.632 billion yuan to equity incentive. According to the latest figures, the group management after 70 and 70 account for 45%, 52%, respectively, after 60 after only 3%.

the following letter for Ma Yunzhi staff full text:

title: this is the age of young people!!!!!!!!!!!

dear ali, you young ali:

16 years ago, we in the lake in the apartment business, it is difficult to recruit employees. Then we have a wish, the future of alibaba will be “bow horse, rich in Athens as a cloud”… In order to the ideal, and to truly realize the healthy and persistent development vision in 102, we are more than any other startup companies invest more time and energy in personnel training, organization and culture construction.

since 2003, we discuss the successor to every post training programs; We put the culture, values and team cooperation, into the performance of each colleague; 2009, the tenth anniversary of alibaba, in order to ensure ali cultural heritage for the future, the official launch of our partner, the system construction; Beginning in 2012, we began to implement alibaba group of younger leadership overall upgrade preparations. At the same time, to better balance the group’s overall strategic continuity, stability and perform management of rapid response and innovation, ali group set up strategic decision committee chair (chairman), and executive management committee chair (CEO).

the situation better than people, the imperative is strong. Along the way, we are lucky to grasp the opportunity of the Internet brings us, we are also in the fuzzy sense and strong consciousness of the IT era to develop their own DT (Data Tech) times the feeling of the company management system and understand: DT era, any business innovation and change, must accompany the organizational culture of innovation and change. Can say, very lucky, we worked so hard to prepare for 16 years.

all handed over “the relieving of alibaba group, 70 after

I remember clearly, to write to you two years ago, announced that I will no longer act as their CEO of alibaba group. Alibaba because we know the future will find countless succession and CEO of the organization, must be formulated in our prime time and accumulate the experience of the inheritance of organization and rules.

the future is the most difficult to grasp, because it changes, it is uncertain. To grasp the future is not the best way to keep yesterday or today to keep, but to create the future. We always believe that young people will be more than we can create the future, because they are our future. Investment is young people invest in their future.

today, Mr. Lu and I was very proud to announce that after years of efforts, the alibaba group can already handed over leadership overall to after 70.

since May 10, 2015, Mr. Lu will leave alibaba group chief executive, as group vice President of the board. At the same time handed over day-to-day management to management team and after we made 70 jian wang, shao xiaofeng, Ming zeng and wang shuai. Handover management work, they will be fully into the group strategy committee of construction and development, focus on strategy, personnel training and cultural construction and inheritance. It also marks the alibaba group will be fully controlled by 70 after “the relieving!

to succeed Mr. Lu, to act as their CEO of alibaba group, the third was born in 1972, worked in alibaba for eight years zhang yong (at large). Speaking ashamed, I used to say, surely not afraid afraid of CFO CEO, and free and unfettered CFO is born. (ha ha, anything there is always a surprise, and this accident is so amazing.) Happy, of course, not only easy child such outstanding leaders, more standing behind him after a group of 70 in Athens, B2B Wu Minzhi, tao is the Zhang Jianfeng line (epilepsy), ali cloud xiao-ming hu (sun), rookie TongWenGong, mobile Internet ucweb CEO, and his place in midfield battle-hardened Jiang Peng (mitutoyo), kardashian (Su Quan), Eddie wu (east evil), Jiang Fang… After these years of efforts, alibaba’s management in 70 accounted for 45%, after after 80 managers accounted for 52%, while only 3% after 60, we are lucky, there are 3000 after 90 young people to join the alibaba group.

here, I’d like to special thanks to Mr. Lu. I ratio who all know, doing character distinct exaggerated ma and so large complex at a group of the first successor, he need to take great pressure over the past two years, requires a great deal of courage and sacrifice. It is two years alibaba group business by leaps and bounds for two years, and I was able to concentrate more on strategy, culture and talent cultivation for two years. After Mr. Lu as group vice President of the board, and, together, vice President of Mr. Tsai in this new post with my work, focus on the growth of young people, focusing on the CEO of alibaba group N future handover shift system construction.

platform sales over $one trillion over the next five years, over the next 10 years to complete the global electronic commerce network construction

ali, each generation has its own glory, and every generation has its own mission and tasks. Over the past 15 years, ali people with their own persistence and action proves that e-commerce can change and affect our life, we created a unique business model. But we shouldn’t be satisfied with today’s achievement, more can’t live in other people’s praise or self-righteous success, especially today, we should not only live in the outside world to our quarterly earnings expectations, we must still like the past 16 years, live in their own ideal, live in the customer and market expectations for us. 70 after ali, therefore, the management will lead us in the next decade, catch the opportunity of Internet + era, fully into the era of cloud computing and big data.

I believe, alibaba will be in five years, in 2019 (the 20th anniversary of the founding of alibaba), become the world’s first platform sales over $one trillion in the company. Of course we can’t just be a company in the world today the most sell goods, but hope that through our electricity, finance, logistics, data, cross-border trade… Platform and services such as to establish a real open and transparent business ecosystem of prosperity, can let the countless enterprise convenient to engage in business activities. We trust and hope in 2019-2024 in the five years, alibaba’s business ecosystem will further globalization, through cloud computing and big data technology, can set up a service on a global scale, 2 billion consumers and tens of millions of enterprises “global buy, sell” global business platform, let the small and medium-sized enterprises of the whole world can through creativity, innovation and creation, really participate in the fair, free, open, equality of global trade.

we strongly believe that the next 30 years is the Internet technology really profound changes in all aspects of the social era, cloud computing, big data, artificial intelligence, intelligent city, biological engineering… Will make countless dreams come true. This is our time, but also the era of young people.

like apple, mercedes-benz, such as samsung, alibaba in the future will also be like these respected as the global icon. Ali don’t complain or struggle with criticism and criticism, but must be accompanied by in a better return for society, to meet customer expectations and demand. Insist on for the future is not equal to today, we have to give up, but if we don’t change for the future today, we won’t see also belong to our future.

there is no omnipotent enterprises and entrepreneurs, only in people, value creation, cultural organizations and other transmission mechanism on the progress and breakthrough, is likely to make enterprises and entrepreneurs in market competition. Ali people, no matter how time change, how the world changes the temptation, we still need to be focused on the original starting point, there is no difficult to do business!

alibaba, Let’s Open The Future!

Jack ma

alibaba group chairman of the board

on May 7, 2015,