Laundry O2O startups Cleanly successful magic weapon: military transportation system for reference

cloud network hunting on May 12th

note: Cleanly is Y Combinator start-up, is trying to solve the problem of city laundry. However, at the beginning of the start, no background, no technology, the company based on user requirements (began to capture the user, and get the favour of YC at early stage, realized rapid expansion, interestingly, the company draw lessons from the Israeli army transport logistics system, look at the company’s growth experience.

when Tom dead moved from Philadelphia to brooklyn, he didn’t think he need a change of underwear will be his nightmare.

until Tom signed Park Slope walk-up apartment lease contract, he realized that he is now faced with a typical New Yorker problems: his apartment was no washing machine or dryer.

The present situation of the

this seemingly ordinary ultimately change interferes with Tom’s life. But first, he still had some clothes need washing.

“once I wore out my underwear, I have to ask my colleagues how they wash clothes here?” Tom, 30, said. But he is very sure this problem is not to worry: the city was full of all kinds of laundry service, they will come to take your dirty clothes, and then into the clean clothes sent to your doorstep.

in the beginning, the cleaner’s perfect and considerate service seems to be like Tom this kind of person of choice: they are young, professional, busy with work and social life, that no time to spend the whole afternoon to stay within the self-service laundry to wash clothes. Over time, Tom felt: New York laundry logistics is a headache problem.

“when I started to try, I realized that the future is full of thorns,” said dead. “The hardships far beyond its value.” On the one hand, most of the laundry service Courier only accept cash, which requires the dead to spend extra time to go to the streets of ATM machine to withdraw money. If they Courier temporary received a phone call, laundry service staff will usually make the logistics “overtime premium”.

dead thought, there must be a better way to solve it.

dead think: whether can simplify the laundry logistics through cell phone? He asked himself: “if I can book via the APP limousine, laundry service, why not?”

with the idea, Cleanly was born. Together with Itay Forer and Chen Atlas two partners, dead start drawing logistics line, and design a similar to the Uber laundry app. With general laundry service (apparently laundry service industry apparently saturation), Cleanly team decided to focus on focus on one point: simplify the laundry line logistics.

“we realize that if you want to do project well, we must separate the logistics and the laundry,” dead said, adding that “the cleaners are really good at washing clothes, after all, they have 20 to 25 years in the industry. But we are offering a logistics chain will become our competitive advantage. Logistics is an overhead for them, and they are not good at this, they can only in a few streets surrounding the laundry express in clothing.”

in the beginning, they developed a test app, mostly to their friends as a customer, in their spare time can take and transmit this batch of the customer’s clothes.

“we travel in New York City, to be the time when our lunch break from work and laundry service,” said the dead. “Our colleagues all don’t know what we are doing.”

but in May 2014, these efforts produced results. So the whole team quit their original job, began to devote Cleanly development operation. Requirements of the “improvisation” in this time become a fashion. They spent the whole summer transport customers’ clothes, on the east side provide laundry service, learn from them and improve ability, so that to expand to other areas of the Manhattan, in the end, across the New York.

over the summer, Cleanly moderate development, running stability. Obviously, it’s on the growth and expansion, this means that the self-reliance of the startups need outside investment. So in October, they will apply to the Y Combinator funding. To their surprise, the valley industry incubators to accept them.

they don’t use mobile phones to provide logistics services of one of the millions of company? These applications company focused on the laundry service is only the family? Companies such as Fly Cleaners and Prim have try Uber laundry service. But Cleanly apparently are different enough to cause the attention of Y Combinator and experimental work in New York in a short period of time after receiving $2.25 million to start the fund.

when Cleanly in Y Combinator for investors, they not only provide a pass is to realize the true story of modern communication technology, but some technology and logistics base – part of wisdom is to the Israeli army.

early dead that he can realize his dream he did not have relevant professional knowledge. Before Cleanly into ideas, dead and Forer team, and at the same time, Forer, is in Elie Tahari operations at an international fashion brands. For the two of them are lack of professional knowledge to develop the app. Therefore, they need the Atlas a promising technique for the partner and friend help.

dead said: “not only is he a talented programmer, he spent a lot of time in defense of Israel in the development of science and technology, logistics system for the Israeli army.” Directly in the high school was rehiring elite engineers, the department of defense for Israel Atlas for efficient land supply and distribution line.

“under the condition of high voltage transfer cargo this Atlas very experienced,” said the dead. “Of course, laundry transport is simpler than in the front line transfer medical goods.”

although most logistics start-up encountered bottleneck is not learned from place A to place B Courier it takes time, but the Atlas program Cleanly through mastering each building entrances to make logistics more detail: which have administrator, building doorbell or the elevator? Once the Courier arrived in the building, and he will return to express how long does it cost?

dead said: “the Atlas vertical map city and began to study how can we collect a large amount of data, it has more application value than the laundry service.”

under the artificial and intelligent way data are collected in the differences. As the time and distance data easily through the driver using Cleanly the app to track access to manage their daily work. Other some Other details, such as the internal structure of the building or building management, artificial information is need driver himself. The longer Cleanly operates in a given city, The more complete this map of its innards will get The Cleanly operate in a city, The longer The map has drawn more and more completely.

if you have any can make Cleanly a cash cow, or the pursuit of objects, that is these detail. These details can make a Cleanly from Manhattan to brooklyn, as he now, or is in the second half of the year to expand to other cities.

running a start-up company the most difficult is to recognize the limitations of its resources and energy – this is the question about which struggled early Cleanly. But after a week from New York to Y Combinator Mountain View headquarters to make sure the solutions of the problem of the simple a lot.

after arrived in YC, Cleanly team immediately found out their problem. They should not be focused on the development of advanced science and technology, but need to expand their customer base.

this is almost the traditional way to promote the development of the enterprise is a measure of Y Combinator. As Y Combinator partners Graham said: “the most fundamental is growth. Contact startups are all due to growth.”

“everyone thinks you should concentrate on and partnerships, attract suppliers, set up the supply chain,” added the dead. “Unless companies to develop, these factors are not important.”

so Cleanly to shift its focus from technology transfer to attract new users. Enterprises to ambitious goals set for a week to increase 10% of new users, but in the last days of YC, increase percentage of close to 2.5%. “Our data show that’s incredible,” said dead.

the controversial exhibition shows the growth of demand of the labor force enterprises such as Cleanly another big challenge: the lack of staff. In YC two months, the company’s orders in short supply. At that time, the partnership people again in the streets of New York, take on the work of Courier in person, to plug gaps in its labor force.

in order to meet the demand, Cleanly need to hire new driver. But what should I do? In part-time economy era, people don’t care about you how unique enterprise of technology: from Uber to Postmates, you and the other is the needs of enterprises in the same city to labor competition 24 hours a day. Then the problem is coming, why don’t you choose driving a luxury car or to deliver the money earlier, but at dawn to take someone else’s dirty laundry?

don’t want to let the employees to be all in vain, Cleanly by trying to give flexible hours and pay hourly employees to simplify the work. At the same time, based on the hourly employees completed orders they will pay the corresponding commission.

so far, the company is still looking for the expansion of the enterprises. Dead said they are still in the planning enterprise point of the next expansion, which one of the cities in the United States are Cleanly need to be prepared. Because there are small apartment in New York and location restrictions for laundry service, it is a relatively easy to set up laundry express service enterprise in the city. But for the next site, Cleanly need to find a close to New York demand and competitive edge of the city. Want to know, in the city, industry competition not only exists in the pure laundry service, but also exist in other related express startups in labor demand.

if the market is saturated, so can only wait and see. Must be in a city, also have a man who is in what though ambition planning the next “XXUber service”.

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