Although Apple initially had a relatively high stance on the Chinese market, such as not bringing products to China, it did not affect Chinese users’ pursuit of Apple. Even as a result, there were some extreme pursuits of Apple. This was an event for Huawei, Xiaomi, and vivo. For manufacturers such as OPPO, it is really embarrassing that domestic machine makers have made great efforts to build their own fan camps. Apple hasn’t tried hard, but it can also rely on products to win.
Apple’s market value was once as high as 900 billion US dollars, nearly a trillion dollars. This is really beyond the reach of technology companies. Since the iPhone entered the Chinese market, the iPhone’s multi-generation products have been called classic models, just like the original Nokia phones.
However, even if it is a successful Apple, there are still products disappointing, such as the iPhone 8 and iPhone SE. If you want to count the most disappointing mobile phones in Apple’s history, is it the iPhone 8 or the iPhone SE?
First of all, if you look at the product, the iPhone SE is much weaker than the iPhone 8. The iPhone SE was launched in March 2016. The initial prices for the 16GB and 64GB versions in China were 3,288 yuan and 4,088 yuan respectively. The new machine sold for only 3288, discounting is indeed Apple’s cheapest mobile phone products in recent years. The purpose of Apple is very clear, is to test the water with the iPhone SE to the low-end market. The results prove that iPhone SE is really unsuccessful, and users do not like low-end Apple products.
The market price of about 3,000 yuan is really low for Apple, but for Huawei, Xiaomi, vivo, OPPO and other manufacturers, the price of 3288 is the latest flagship machine for Huawei, millet, vivo, and OPPO. Moreover, the phone memory is more than 16GB. At the price of 3,000, Apple completely underestimated the needs of this group of users.
In addition, if the user is willing to pay 3,000 yuan to buy an apple, it is definitely willing to add money to buy the iPhone 6, iPhone 6 Plus, rather than the cheap version of the iPhone SE. Users do not need a cheap version of Apple. From the point of practicality of the product, the iPhone SE is different from the iPhone 6 and iPhone 6 Plus at that time. For a variety of psychological reasons, the user does not want people to see that he actually bought a cheap version of the iPhone. Will make users feel no face. In fact, at the time of branding, the brands of Huawei, Xiaomi, vivo, and OPPO have come up. There is no difference between holding these phones and holding an apple. There is no reason to buy a cheap iPhone.
There is another layer of consideration for users of the iPhone SE. The iPhone SE has a small screen size and is ideal for one-handed gripping. However, the iPhone 6 is only 4.7 inches in size, and one-handed grip is no problem.
For iPhone 8, its own product is still okay. Apple A11+M11 coprocessor, 64GB/256GB storage space, rear camera 12 million pixels, front camera 7 million pixels, the main screen resolution is 1334×750 pixels, supports wireless charging and fast charging, 64GB, 256GB version prices are 5888 yuan, 7188 yuan.
Although the iPhone 8 does not have much highlights, it still maintains Apple’s best level, there is no “drainage”, and the processor is used with the iPhone 8 Plus, iPhone X is the same. In terms of selling price, iPhone 8 is higher, but the product, iPhone 8 is much stronger than iPhone SE. On March 21, 2017, Apple announced that it will no longer sell 16GB and 64GB versions of the iPhone SE. In the spring of 2017 and 2018, Apple did not release the renewal of the SE series.
From the user’s perspective, the iPhone 8 is more disappointing. With the launch of the iPhone 7, there are already users who are dissatisfied with Apple’s products. Therefore, the iPhone 8 users have more expectations. Who knows that the iPhone 8 is still similar to the appearance of the iPhone 7, and upgrades and innovations are rare. The real innovation is basically on the iPhone X. After the release of the iPhone 8, some netizens even mentioned that “Is the iPhone 8 sent by the Apple Piggyback?” This also shows the disappointment of the iPhone 8 to a certain degree. .
What is disappointing for the iPhone 8 is the expected value it carries, and users expect it to be too high. The market’s response speed is also very fast. Soon after the launch of the iPhone 8, the price quickly became Waterloo. An e-commerce platform even quickly cut the price by 800 yuan, which is known as the fastest price reduction product for Apple.
For real fruit powder, the hope is that Apple can introduce more good products, rather than “lawful” products, because the user’s expectations of Apple are not the same, this is not a high price, low prices can be resolved, the product It is king.