Car home in the fourth quarter and full-year earnings release, mobile traffic catch up with the PC

the home of China’s leading Internet service platform car (NYSE: ATHM) has released as of December 31, 2014 without audit and annual earnings in the fourth quarter of 2014. Results showed that in the fourth quarter of 2014, the net revenue in the fourth quarter of 2014 year-on-year growth of 91.5%, to 739.1 million yuan ($119.1 million), more than expected. Net revenue in 2014, the year rose 75.3%, to 2.1329 billion yuan ($343.8 million), the growth rate of record for three years.

home of cars CEO qin said, for the company listed in the first year of a high standard of operating and financial results are very satisfactory. Net revenue in the fourth quarter and full year, respectively 91.5% and 75.3% year-on-year growth. Rapid growth and dealer system, in the fourth quarter of 2014, paid dealer users reached 17080, and a further expand market share, dealer users.

in the past year, the home of car has run successful transition for both mobile and PC platforms. According to the results show that, in the fourth quarter of 2014, home of auto mobile traffic has catch up with the PC, in December 2014, the average daily unique visitors to visit the home of auto mobile web sites and the number of mobile applications about 430 and 3.4 million respectively. Qin said, based on the car’s home in January and February of 2015 data, mobile traffic has transcended the PC. Mobile terminal in the fourth quarter contributed more than half of sales leads, or 51.5%, relative to 24.5% in the fourth quarter of 2013, a huge leap forward.

in 2014, in addition to media advantage, the home of car trade value growth significantly. In June, the home of auto launch online trading flat wagon mall, for car manufacturers and dealers through the platform transaction. “Double 11” shopping section is the home of the car for the first time at the same time in the mobile terminal and PC for promotional activities, and made a breakthrough in the industry, introduced the whole car, the campaign, a total of 2488 full sales order, a total of over 200 million yuan. And full car order, 20% of the payment, is accomplished through a mobile terminal.

in 2015 and future development prospects, qin said, will be in on the basis of the past, rapid response, continuous efforts to keep our leading position in the industry. Home of car already has a very solid foundation, believe in the future can better promote the sustainable development of the company and earnings growth.

The

2014 4 quarter point :

net revenue in the fourth quarter of 2014 year-on-year growth of 5%, to 739.1 million yuan ($119.1 million), beyond the company had expected 610 million yuan ($98.3 million) to 98.3 million yuan ($102.5 million).

net profit in the fourth quarter of 2014 year-on-year growth of 4%, to 249.6 million yuan ($40.2 million).

net cash from operating activities in the fourth quarter of 2014 year-on-year growth of 51.0%, to 487.2 million yuan ($78.5 million).

2014 results point :

net revenue in 2014, the year rose 3%, to 2.1329 billion yuan ($343.8 million), the growth rate of record for three years.

net profit year-on-year growth of 1% in 2014, to 748.7 million yuan ($120.7 million).

net cash from operating activities rose 72.4% in 2014, to 1.0237 billion yuan ($165 million).

The

2014 4 quarter and 2014 full-year key points of operating results :

media and trading platform accelerates the development of the : in the fourth quarter of 2014, revenue accelerated growth. Especially dealers yellow pages business, including advertising and subscription service dealers, dealers revenue significantly than the same period last year increased by 120.2%, to 402.6 million yuan, while revenue from car makers advertising services than the same period last year increased by 65.6%, to 336.5 million yuan. Dealers in the fourth quarter of 2014, the yellow pages business revenue and automakers advertising services accounted for 54.5% of total net revenue and 54.5% respectively. 2014 year, dealers yellow pages business revenue grew 110.0%, to 1.0748 billion yuan, accounting for 50.4% of total net revenue in 2014, compared with 42.1% in 2013. At the same time, the car manufacturer’s advertising revenue rose 50.2%, to 1.0582 billion yuan, accounting for 49.6% of the total amount of 2014 full-year net revenue.

mobile terminal flow growth in sound: in December 2014, via mobile device access car home site, and through the mobile APP to visit the home of car service of average daily independent user visits to about 430 and 430, respectively. Move the average daily independent user total visits rose about 140% in December 2013.

users access to amount leading automotive Internet service platform: in the fourth quarter of 2014, according to the third party independent market research firm, iresearch data, with average daily independent users visits, the average daily cost of time, and average daily page views, com. Cn in all of China’s automotive and portal site of the channel in the ranking first. According to data from iresearch, in the fourth quarter of 2014 from a year earlier, compared to 14.5 minutes car home users of the average daily cost increases to 16.7 minutes. A day on average 7.8 million independent user traffic.

pay dealers add long leading : in the fourth quarter of 2014, home of automobile to 17080 dealers provide a subscription service dealers, up 69.4% from a year earlier, compared with the same period in 2013 to 10084.

outlook for

car home now expects net revenue of 573 million in the first quarter of 2015 to RMB 602 million ($92.4 million – $97 million), up 67.5% to 76.0%.

this is expected to reflect the cars currently on the market and the operation condition of preliminary views, may be adjusted in the future.

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