Ali to release “in the future hotel” strategy, can avoid the high credit deposit hotel

o ali to travel, go to today’s official release “in the future hotel” strategy, jointly building a hotel service experience, based on the credit system with promote innovation measures the depth of the hotel industry and the Internet.

according to introducing, “the future hotel” the first stage strategic joint credit sesame launched “credit” services. Good user in ali travel reservation credit hotel, can experience “zero deposit unsecured sharp check-out” service. Future will also integrate five platform capabilities, ali is challenging traditional OTA (online travel agencies) model, enhance the hotel operating efficiency and user experience.

in fact, as early as this year on January 29th, the ant gold clothing after 1 “credit sesame” officially open beta, ali travel? To ah is introduced based on credit sesame “” credit hotel service plan. The core of the service is through credit sesame sesame seed points, to decide whether it has qualification of “credit” : users in ali travel booking hotel, sesame points to 600 points can choose to credit. User check-in before payment, without deposit guarantee zero, also need not line up when you leave the store, just need the door card to the foreground, the system will automatically deduct the room charge from the users pay treasure to account.

this hotel compared with the tangle of love “slaughter” relationship between OTA entered again into the step. Despite a strong temptation to OTA customers for hotel, but also let the hotel faces a series of solutions of pain points: high commission of inefficiencies, information not unimpeded, payment days long, and so on. Especially traditional online travel platform to losses in market share, service experience has also been a great deal of questions: whether artificial credit guarantee safety, temporary changes to process complex, refund cycle is long, long waiting time of your departure…

it is well known that hotel and OTA has been killed, “” love phase between the tangle of relationships. OTA, on the one hand, the temptation to bring tourists to the hotel has a strong, but at the same time, the hotel faces a series of OTA and no pain points of solution: high commission of inefficiencies, information not unimpeded, payment days long, and so on. Especially traditional online travel platform to losses in market share, service experience has also been a great deal of questions: whether artificial credit guarantee safety, temporary changes to process complex, long a refund period and long waiting time of your departure.

credit live broke through the front desk now pay commission model, through the credit sesame learn the user’s credit level, the hotel’s worry No – show rate (refers to the user after the scheduled, not the actual) high. To provide data shows that, the traditional OTA platform hotel No – show rate was 40% ~ 40%, and credit make is reduced to below 30%.

alibaba air travel business group CEO robb robb, according to the future “hotel” future will explore more service mode, such as customer self-service choose room, buffet reception system and so on. In addition, the traditional member system independent of online travel platform, user rights and interests of the fault. And “hotel of the future” will get through the membership system of hotel and platform, make scattered on the platform, each hotel membership card “integral” real “when money”. “Through collaboration with the hotel industry, the future will become a new form of hotel service mode, temperature, have qualitative feeling, credit.”

robb said, ali travel in the future will gradually move to the hotel industry five sharing platform ability: credit, efficiency, marketing, viscous and security. Behind the “future” hotel, ali is a combination of “potential energy” strongest – – tao 350 million active users, credit sesame, alipay, bai, ali cloud and matrix.

so far, nearly 5500 hotels across the country have joined the “credit” program, including shangri-la, kaiyuan, such as high-end hotels, home inns, China live, pudding, ginza, such as easy to hk economy hotel group, etc.